Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online
Presenters
- Amy Brodie, Senior Vice President, Client Experience
- Dana Pyles, Vice President, Client Experience
Does the following scenario sound familiar?
- Your leads are declining, despite following a strategy that once worked so well.
- You keep tweaking your strategy in response, and still your leads trend downward … except for low-quality leads, which increase.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
This webinar describes why Life Plan Community lead generation programs have struggled, especially in the last two years, because the solution to a more robust lead generation plan—one with built-in SEO benefits—involves understanding the significant shifts in how Google (and other search platforms) are responding to larger changes in how your prospect searches plus how AI-technology is influencing those trends.
We then share examples of how Life Plan Communities are generating more and better leads, while streamlining process and costs, by using a topic-based strategy that aligns content based on how prospects at all points in the sales funnel are looking for information.
Trying harder will not improve your lead generation quality, quantity or cost efficiency. Understanding what search platforms, like Google, value and how to organize your content accordingly will.
Viewers of the webinar learned how to:
- Build sustainable organic traffic, based on real buyer questions according to sales stage, reducing needs for expensive paid campaigns over time.
- Centralize content around key topics, building topic authority and guiding prospects through a cohesive information path.
- Deliver clear, data-backed results and reporting metrics that help marketing executives demonstrate lead generation ROI.
