Webinar: Optimal Media Strategies for Reaching Prospects in 2022 … and Beyond

by | Mar 17, 2022

Presenters:

Evan Brown, Media Director, Love & Company
Ray Noone, Multi-Market Broadcast and Digital Strategist, iHeartMedia
Jessie Grenfell, Division VP of Digital Sales, iHeartMedia 
Chris Haenn, Regional Account Executive, Effectv a Comcast Company
Rob Love, President & CEO, Love & Company (moderator)

While it’s been widely documented that older Americans became much more technologically savvy during the first two years of the pandemic, embracing videoconferencing apps and other online tools, what has not been communicated is just how much seniors’ shifts in media habits during this time have created new and more efficient ways of reaching them through paid media advertising. In this webinar, we will explore how the rapidly expanding worlds of video and audio can be tapped into to more effectively communicate with the affluent senior market.

During the webinar, participants will:

  • Learn how changes in our target audience’s media habits over the past few years have created greater opportunities to reach them through paid media
  • From iHeartMedia, learn about new and expanded ways to reach seniors through digital audio platforms, including podcasts and streaming audio
  • Learn how Effectv, the advertising division of Comcast, uses data to reach seniors and their family members with the power of sight, sound and motion on cable TV and streaming devices

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