Presented by:
Tom Mann, Executive Vice President, Integrated Media Services, Love & Company
Lisa Pearre, Executive Vice President, Client Services, Love & Company
Shannon Grieb, Vice President of Marketing, Meadowood
Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new products are entering the market, and existing competitors are investing in themselves. If you are not preparing your marketing strategy for the future, you are falling behind.
This session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy. These are:
- Aligning your product and programing to the needs and interests of late Silents and early Boomers
- Transitioning from print-driven to digital-driven lead generation
- Offering prospects an experiential community, rather than a need-driven choice
- Leveraging technology to better integrate your sales team with your marketing efforts
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