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By Wallis Shamieh, PR & Integrated Media Assistant Hosting a blog on your website is an important marketing tool for countless reasons. From SEO purposes, to sharing highlights about your community, blogging is a great way to keep your prospects up-to-date,...
By Ann Burnside Love Well, you were given a floor plan when you chose your apartment or cottage, weren’t you? It showed the dimensions, didn’t it? Why should you have to measure it yourself? • Realistically, floor plans for retirement homes were designed when the...
By Sara Wise, Vice President, Strategic Services The great thing about customer relationship management software (e.g., REPS and Salesforce) is that these tools give you great data to evaluate your sales and marketing activity. Unfortunately, without knowing what to...
By Susan Foley, Vice President, Sales Training Sales teams often see achieving the sale as the most difficult part of their work. They tend to relax a bit after they’ve received a large check and begin to let their guard down. However, this is the most crucial time in...
By Sarah Camp, Interactive Communications Director Building a website for usability is a key factor to lead generation. On the web, usability determines the efficiency of a website or application, how easy it is to learn, and the level of satisfaction after using it....
By Susan Dolton, Vice President, Sales Services A colleague of mine recently suggested I watch Simon Sinek’s Ted Talk titled, “How Great Leaders Inspire Action.” Mr. Sinek explains his theory that businesses and leaders succeed because they understand their “why” (the...
By Tom Mann, Principal, Executive Vice President Websites, inbound marketing, micro-targeting, social media, blogs and PR -- the evolution of marketing for retirement communities has begun. This blog will discuss how using these tools in harmony can lead to increased...
By Rob Love, President and CEO It happens over and over: Love & Company is called in to help a community overcome a census challenge, and we find that the community has not kept up with the times. Residence and amenity areas are tired with out-of-date finishes,...
