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retirement communities
5 Ways to Develop Trust and Communication With Prospects
5 Ways to Develop Trust and Communication With Prospects

By Susan Foley, Vice President, Sales Training If I could change anything about the senior living prospects I meet (for independent living), it would be to open them up to considering change as a positive rather than a negative. Their opposition to change always...

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Senior Housing Trends: Part I
Senior Housing Trends: Part I

By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...

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Enjoying the Many Holidays Which Fill Out Your Year
Enjoying the Many Holidays Which Fill Out Your Year

By Ann Burnside Love You’ve been retired for a while. You’re doing well, or you’re doing less than well, but managing. Possibly you’re thinking about, or wanting, or needing to make a change to a community where your life will be more comfortable, safer, and where...

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Planning to Age in Place? But Which Place?
Planning to Age in Place? But Which Place?

By Ann Burnside Love My friend Marjorie and I, during the same month, signed onto the waiting list for the retirement community I now live in, two and a half years before our names came up on the list for our apartments. When I got the call that a residence was...

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20 Reasons I’m Thankful to Live in a Retirement Community
20 Reasons I’m Thankful to Live in a Retirement Community

By Ann Burnside Love • At a retirement community, someone else cleans my apartment regularly, changes my bed linen, and recycles my newspapers. (If this sounds wonderful, it is.) After certain breaks in health, I really can't do many of these things. And I'm most...

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I’m Living in a Media Center! Who Knew?
I’m Living in a Media Center! Who Knew?

By Ann Burnside Love We’re not to call libraries “libraries” any more. They are now media centers doing much more than housing books. I know this is true truth, because two of my daughters-in-law are media center coordinators in public schools. One works in an...

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What Made You Decide to Move to a Senior Living Community?
What Made You Decide to Move to a Senior Living Community?

By Ann Burnside Love For this week’s blog, I introduced myself to some new neighbors, and asked them why they decided to move into a senior living community like the one I call home. He says: “We had accumulated all these things together during our marriage. We were...

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Arriving By the Back Door
Arriving By the Back Door

By Ann Burnside Love This story is about the unexpected way I moved into the beautiful retirement apartment I now call home. As a hint — although my daughter and I had planned every detail together — when the day came I never even saw the moving crew.  Yes, I was...

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Overcoming the Fear of Negative Online Reviews
Overcoming the Fear of Negative Online Reviews

By Kayla Murphy, PR & Integrated Media Manager Referrals, personal or digital, are a strong way to reach qualified prospects. In the past, most referrals were personal, from a current resident to a select few of their close friends. However, in today’s digital...

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The Myth of Multitasking
The Myth of Multitasking

By Susan Dolton, Vice President, Sales Services Do you and your sales team fall victim to the multitasking trap? Multitasking. We all do it. We have to and it makes us more productive. Right? Put down your cell phone and read this. Sales teams in retirement...

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Living Close and Staying Involved in Family Events
Living Close and Staying Involved in Family Events

By Ann Burnside Love My family is big in the birthday celebration department, and this month is especially busy with six in two generations. This means I’m not deficient in cake consumption, because my chosen retirement community is within convenient reach of the...

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