Predictive Modeling: Identifying the Prospects Most Likely to Buy

Oct 21, 2016 | Executive Corner

Don’t miss this LeadingAge Session!

Wednesday November 2, 8:30 to 10 a.m.

Presented by Sue Dolton, Vice President, Love & Company; Larry Weiskopf, President, Infinite Analytics Inc.; Monica McAfee, John Knox Village; Kate Phelps, Owner, Taylor Reporting Solutions.

This session will explore ways predictive modeling can help you understand your lead base and how efficient you can be in sales conversions. We will review the key buy signals and variables that can point to a higher likelihood of a sale, and learn how to identify your hottest prospects and related demographics to better address their specific inventory needs.

Latest Insights
A Senior Living Marketing Firm’s Top 5 Budgeting Tips

A Senior Living Marketing Firm’s Top 5 Budgeting Tips

By Amy Brodie, Senior Vice President, Client Experience Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these...