Sign up today for the latest news!
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
By Joan Kelly-Kincade, Senior Sales Advisor This blog is a supplement to our recent webinar, “Marketing And Sales in 2021: The Path to Rebuilding and Sustaining Census.” We encourage you to watch the recording of the session to gain the full spectrum of insights that...
By Amy Brodie (Vice President of Client Services) & Lisa Pearre (Chief Client Services Officer) With vaccine distribution numbers increasing each day, everyone in the senior living sector is optimistically talking about “getting back to normal.” We recognize that...
By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
By Sean Kelly, President & CEO of Kendal Corporation This article is part of a series that supports Love & Company’s upcoming webinar, “Focus on 2021: Insights and Strategies for a Successful Year.” I’ll be joined by fellow thought leaders in the field for the...
By John Franklin, Principal at Pearl Creek Advisors The entire senior living sector has learned a lot from 2020. And to remain viable going forward, every provider across the sector—regardless of size, market or sponsor—must do its part to apply the lessons of this...
By Erin Hayes, Co-founder and Chief Revenue Officer at Enquire Believe it or not, senior living prospects are inquiring as much or more than they did at this point in 2019. The big difference? As the world has changed, so has the nature of their inquiries. Our team at...
By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...
By Clara Daly, Interactive Communications Director The adage, “Work smarter, not harder,” is more relevant than it’s ever been for senior living organizations whose sales and marketing teams have been pushed to the brink during COVID-19. Fortunately, at a time when...
It is a common myth that leads from digital sources—those that often enter your CRM with just an email address—are of little value because senior living sales teams can’t connect with these individuals or couples by phone. But here’s the truth: digital leads simply...
