By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
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Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
In Search of the Fountain of Youth
How fully integrated health and wellness programs can be a key differentiator for Life Plan Communities Guest article by Tom Mann, Vice President of Sales & Marketing at Moorings Park — This article is a supplement for our webinar, “Integrated Wellness and...
The Changing Face of Long-Term Care
Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
5 Ways Senior Living Market Research Helps Providers Remain Nimble When Pursuing Expansions And Multi-Site Opportunities
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
How Two Senior Living Providers Are Successfully Advancing Their Missions Using Early Advantage Programs
By Kevin McLeod, President & CEO of Carolina Meadows and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay Distinct from home- and community-based services (HCBS), another leading-edge way that Life Plan Communities have been broadening...
3 Fundamentals to Follow & 5 Pitfalls To Avoid When Considering Expanding Your Senior Living Offerings
By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...