Sign up today for the latest news!
By Sara Wise, Vice President, Strategic Services The great thing about customer relationship management software (e.g., REPS and Salesforce) is that these tools give you great data to evaluate your sales and marketing activity. Unfortunately, without knowing what to...
By Susan Foley, Vice President, Sales Training Sales teams often see achieving the sale as the most difficult part of their work. They tend to relax a bit after they’ve received a large check and begin to let their guard down. However, this is the most crucial time in...
By Susan Dolton, Vice President, Sales Services Do you remember when senior living communities kept their leads on index cards, in plastic boxes in alphabetical order? Inevitably someone would drop the box and they would spill all over the floor. We’ve come a long...
By Christine Carruthers, Vice President, Strategic Services As senior living consultants, we’re often asked about the different types of community and organizational challenges we see on a regular basis, and especially about the obstacles within them. Personally, I’ve...
By Rob Love, President & CEO Two major hurdles senior living organizations face when it comes to growing and maintaining their census are 1) prospects’ perceptions of what it means to live in a senior living community, and 2) their impression of the communities...
By Susan Dolton, Vice President, Sales Services As a marketing partner to many senior living communities over the years, we see our multi-site communities often seeking help in balancing a consistent message with the unique character of their various communities....
By Susan Foley, Vice President, Sales Training In Philadelphia, back in 1979, I needed to find a job in less than a week in order for my new mortgage to be approved. I hit every employment agency in town and I was sent to meet the Business Manager at the Philadelphia...
By Tom Mann, Principal, Executive Vice President, Strategic Marketing & Sales Services Have you ever had a teacher who made you feel like the only thing they noticed was your mistakes? Mine was Mr. Nell. He always seemed so harsh…until I found myself in his...
By Kayla Murphy, PR & Integrated Media Manager Recently, as I was scrolling through my Facebook newsfeed, I saw a post on Facebook featuring an artist’s concept of what United States money could look like if it was redesigned to highlight scientific achievements...
By Susan Dolton, Vice President, Sales Services "One cannot think well, love well, sleep well, if one has not dined well." -Virginia Woolf Dining well and creating venues that appeal to a variety of age groups and interests was the focus of a session I attended at the...
This year’s LeadingAge education session offerings included several opportunities to see how the senior market is evolving its approach to branding (no pun intended given LeadingAge’s Nashville cowpoke scene), all with an eye toward the ultimate goal of audience...
How do you transform a culture? How do you create a consistent environment where staff and residents can grow and thrive? Similar questions are often posed to me by members of sales and marketing teams at the client continuing care retirement communities with which...
