Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
A Cultural Shift Happening in Senior Living for the Better!
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Sales/Sales Training
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Ten Low- to No-Cost Things to Consider When Building Your 2024 Marketing Budget
If an opportunity comes up, we know you’re prepared to adapt your 2024 budget to help increase lead generation or build census. We’ll share seven ways.
Maximize Revenue and Margins With Six Ps – Part 2
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.
Maximize Revenue and Margins With Six Ps
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.
Successful Sales Professionals Focus on Process, Not Outcomes
Successful people focus on what needs to be done to achieve any goal. Help yourself go from okay to outstanding in senior living sales by focusing on process.
Westminster Canterbury Richmond Kept Its Foot on the Gas to Ensure Occupancy While Preselling an Expansion
Our August webinar demonstrates how our partnership approach helped a community maintain existing occupancy while successfully preselling an expansion during a pandemic.
Set the Bar High for Your Sales and Marketing Firm … and for Yourself.
When you partner with a sales and marketing firm to help with occupancy, training, lead generation or branding, set the bar high to ensure that you get the results you need.
St. James Place Succeeds with New Sales Strategies and Reinvigorated Lead Generation
Our August webinar demonstrates how our partnership approach helped a community recharge its lead generation and sales efforts, leading to a significant increase in occupancy.
How to Adapt Your Sales Approach to Fill a Community in Today’s Changed World
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.