By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
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Striving for Zero Lost Revenue in Your Retirement Community
By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...
The Questions Your Residents Can’t Answer
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...
Senior Housing Trends: Part IV
Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....
Senior Housing Trends: Part III
Health Care and Senior Housing Trends By Tom Mann, Principal, Executive Vice President What are the implications of the Affordable Care Act to look forward to? What will be the evolution of strategic partnerships in senior living, health care, and technology? How...
Senior Housing Trends: Part II
What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...
Senior Housing Trends: Part I
By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...
Using a Roadmap to Reach and Maintain Full Occupancy
By Lisa Pearre, Principal/EVP, Client Services, Love & Company Picture this: You’re about to embark on a long road trip across the country. You know exactly where you want to end up, but you’re not quite sure how to get there. There are also a few landmarks that...
Every Lead Base Tells a Story
By Susan Dolton, Vice President, Sales Services Do you remember when senior living communities kept their leads on index cards, in plastic boxes in alphabetical order? Inevitably someone would drop the box and they would spill all over the floor. We’ve come a long...
NameStorm: Replacing the term “continuing care retirement community”
By Rob Love, President, CEO In the senior living field, the term “continuing care retirement community” is ubiquitous. Continuing. Care. Retirement. Community. When broken down into separate words, the negative connotations we as senior living professionals have spent...
Wellness Based Brands: Programming Powered by Data
By Lisa Pearre, Principal and Executive Vice President, Love & Company During the LeadingAge 2014 annual conference in Nashville, I attended an excellent session by Bethany Garrity, Director, National Institute for Fitness and Sport, and Sharon Jessup, Vice...
Is it Time to Develop Industry-Wide Senior Living Marketing Benchmarks?
We’ve always said that the senior living field is a small one, where everyone tends to know everyone, and most of us are friendly with our competitors. But they are our competitors, so we do tend to keep our “trade secrets” to ourselves. Until now. At the...