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By Rick Hunsicker, Vice President of Sales Services - Western Region It’s clear that revenue from healthcare services of Life Plan Communities (formerly known as CCRCs) has been heavily impacted by the changes in reimbursement for these services. In fact, this...
Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...
By Rick Hunsicker, Vice President Sales Services – Western Division The beauty of a Life Plan Community is that as a resident needs more care, they can easily move to higher levels of care. However, one of the biggest missed opportunities is the reverse: residents...
By Susan Dolton, Vice President of Sales Services Leaders of Life Plan Communities know the importance of a CRM (customer relationship management system) as it relates to tracking sales leads for independent living. But, they often overlook how CRM software can also...
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
By Rick Hunsicker, Vice President Sales Services – Western Division In about 1995 I was visiting a brand new assisted living community in Albuquerque, New Mexico, since it would be competing with the community I was working with in town. Back then, most of the...
How Short Term Rehabilitation Supports The Mission and Margin “No margin, no mission.” We all know that providing care for older adults is our mission, and that the only way we can continue this is to create a business that is sustainable. This means that...
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful...
Love & Company expands its health services division in response to changing needs of the aging boomer population Frederick, MD—September 29, 2015— Senior housing continues to evolve to meet the growing needs of our nation’s aging population. But where is the smart...
