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As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
Presenters Rob Love, President/CEO Lauren Houlik, Director of Marketing Intelligence Sara Montalto, Senior Vice President, Strategic Services A two-part series to help nonprofits meet their growth imperative in different ways. Part I is for when you know what product...
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
Presenters: Rob Love, President/CEO Tommy Brewer, Senior Managing Director, Ziegler How do you reconcile the pressing need for financial sustainability in Life Plan Communities with the discomfort many feel about raising entrance fees? The answer lies in strategic...
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan...
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
