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As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions: Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community? What should new...
Explore five key imperatives for creating successful University Retirement Communities—bridging senior living and academia to meet booming demand and enrich resident life.
Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way...
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
