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Love & Company
The New SMART Goals for Your Senior Living Sales Team
The New SMART Goals for Your Senior Living Sales Team

By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...

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4 Senior Living Sales and Marketing Mistakes to Avoid in 2021
4 Senior Living Sales and Marketing Mistakes to Avoid in 2021

By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...

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