The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.
Panelists
- Brad Breeding, Managing Partner – myLifeSite
- Jerry Moyer, Chief Operating Officer – Love & Company
- Amy Brodie, Senior Vice President, Client Experience – Love & Company
- Clarence Pearson, Senior Web Developer – Love & Company
- Host: Rob Love, President/CEO – Love & Company
Attendees Learned:
- How seismic shifts in online search behavior is changing the way prospects discover your community, and what you can leverage this change to your advantage.
- Why the role of experiential marketing strategies, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.
- How short-form video, voice search and advertising on emerging AI platforms are shaping the evolving media landscape, and what this means for marketing budgets.
- How community-specific AI tools can streamline your content strategy while preserving brand authenticity.
- Why, despite all the digital innovation, human connection remains your most powerful marketing asset.
