Webinar: The New Senior Living Sales Cycle – Explained

by | Oct 28, 2020

How to use digital sales tools to compete in 2021

Presented By:
Lisa Pearre, Love & Company (moderator)
Erin Hayes, Co-Founder and Chief Revenue Officer, Enquire
Casie Reber, Content Marketing Director, Love & Company
Joan Kelly-Kincade, Senior Living Sales Advisor, Love & Company
Clara Daly, Interactive Communications Director, Love & Company

2020 and the COVID pandemic led to a dramatic shift in how prospects gain information about senior living communities, and how community sales teams interact with those prospects. At Love & Company, we believe this was not a fleeting aberration; rather, it marks a “sea change” in how senior living communities market and sell themselves. While a personal relationship is still a critical element for sales, it often is not possible to establish that relationship early with a lead that comes through a digital source. Communities need to more effectively use digital marketing tools to advance digital leads through the sales funnel.

In this webinar, you will learn:

  • How to develop and implement powerful digital lead nurturing programs that can turn marketing-qualified leads into sales-qualified leads
  • Critical elements to build into digital campaigns so that you can capture the information you need to know about prospects to evaluate how likely they are to make a move and to tailor communications to their personal interests
  • How to most effectively integrate your digital marketing efforts with your CRM, providing your sales team with the information they need to best understand each prospects’ needs

>>Sign up for our enewsletter today and get more helpful insights!<<

RSVP for our upcoming webinars

Latest Insights
The Future of Continuing Care at Home Programs

The Future of Continuing Care at Home Programs

Guest article by Lisa Hoffman, Executive Director, Pathstones by Phoebe; and Amanda Young, Director, BeWell @ Home  The United States has a greater number of individuals older than 65 years old than ever before, with the fastest-growing segment being the 85-and-older...

Love & Company