How to use digital sales tools to compete in 2021
Lisa Pearre, Love & Company (moderator)
Erin Hayes, Co-Founder and Chief Revenue Officer, Enquire
Casie Reber, Content Marketing Director, Love & Company
Joan Kelly-Kincade, Senior Living Sales Advisor, Love & Company
Clara Daly, Interactive Communications Director, Love & Company
The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are invaluable to developing an organization’s strategies, increasing revenue, identifying potential new products and services, increasing occupancy, and supporting planning and design teams.
2020 and the COVID pandemic led to a dramatic shift in how prospects gain information about senior living communities, and how community sales teams interact with those prospects. At Love & Company, we believe this was not a fleeting aberration; rather, it marks a “sea change” in how senior living communities market and sell themselves. While a personal relationship is still a critical element for sales, it often is not possible to establish that relationship early with a lead that comes through a digital source. Communities need to more effectively use digital marketing tools to advance digital leads through the sales funnel.
In this webinar, you will learn:
- How to develop and implement powerful digital lead nurturing programs that can turn marketing-qualified leads into sales-qualified leads
- Critical elements to build into digital campaigns so that you can capture the information you need to know about prospects to evaluate how likely they are to make a move and to tailor communications to their personal interests
- How to most effectively integrate your digital marketing efforts with your CRM, providing your sales team with the information they need to best understand each prospects’ needs