Webinar: The Necessity of Strategic Planning for Senior Living Organizations

by | Sep 5, 2019

Presented by:
Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray

The competitive landscape for senior living communities has changed dramatically over the past 10 years, with greater change likely over the coming decade. The consumer is changing, competitive options are increasing, technology is rapidly advancing, and seniors have more options to stay at home with services than ever before. In this 90-minute webinar, our panelists will address several key issues related to developing an effective strategic plan for a senior living organization so they can continue to operate and stay relevant today and in the future. The discussion includes:

  • Ryan Frederick of SmartLiving 360 will talk about the critical role a strategic plan plays for executive leadership and boards, and the specific process organizations can follow to develop comprehensive strategic plans that are actionable yet flexible to respond to a rapidly changing environment.
  • Marc Silver of Piper Jaffray will provide an overview of how an organization can analyze its financial potential to support growth initiatives, thus preparing it to understand its ability to respond to market opportunities. In addition, Marc will address merger and affiliation possibilities that should be considered during strategic planning.
  • Rob Love of Love & Company will review the type of information an organization should gather in preparation for strategic planning, to ensure it has a solid understanding of the evolving dynamics of its market area and its current positioning in that market.

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