Kayla Caw, Content Marketing Manager, Love & Company
How to prepare for (and respond to) any kind of crisis
A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door has an active shooter situation, forcing your community to go under lockdown. These are just a sampling of the unlimited number of crises that your community could face without notice. Do you have a crisis communications plan ready to enact? This presentation will discuss types of crises and ethical issues surrounding crisis communication, and then outline steps that should be taken so that communities are prepared for communicating about the crisis.