Presented by:
Nicole Salla, Vice President Strategic Services, Love & Company
Kayla Caw, Manager, Integrated Media Services, Love & Company
Jennifer Doone, Director of Marketing, Pennswood Village

Session Narrative

Don’t miss this important Pennswood Village case study! Jennifer Doone, Director of Marketing, Pennswood Village, Nicole Salla, Vice President Strategic Services and Kayla Caw, Manager, Integrated Media Services, Love & Company show how an integrated blog and e-newsletter strategy produced $628,000 in additional revenue and sped up move-ins by more than a year, thanks to proprietary reporting and follow-up tactics—for a 314% ROI.

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