When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
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Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
More Insights
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
How to Close Sales in Senior Living: 3 Techniques That Work (and Why)
By Heather Lynch of Love & Company At Love & Company, our senior Sales Advisors are frequently asked to help sales teams close more sales, or to identify salespeople with “closing” skills when it comes time to add a new member to the team. It seems that in the...
How Can We Ensure Prospects Will Buy Our New Senior Living Product? By Asking Them!
By Rob Love, President & CEO at Love & Company We’ve noted many times how critical it is to conduct thorough market research before undertaking master planning. Perhaps surprising to many, though, is that a specific type of market research conducted later in...
Have You Conducted Market Research Lately? Here Are 3 Ways a Market Study Can Help Your Existing Community Flourish
By Jodi Bleier, Senior Living Executive & Consultant Many senior living organizations tend to view the benefits of a market study solely in the context of new projects or expansions. While we can’t overstate the importance of gathering detailed market intelligence...
Understand Your Leads’ Current Attitudes & Inspire Authentic, Empathetic Conversations With This New Survey Tool
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your prospects were thinking? And not just what you have read about what seniors across the country are thinking and feeling, but specifically...
One of Your Community’s Most Powerful Revenue Sources Is Right in Front of You. Our New Survey Will Help You Unlock It!
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director The single most frequently asked question we have received during recent months is, “How has COVID-19 affected consumer markets?” The reason we’re getting that question so often is...
Stay Encouraged, Stay Nimble! 10 Ways Senior Living Organizations Can Rebuild Revenue in 2020
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
The Price Is Right: 3 Things to Consider When Pricing Your Senior Living Start-up or Expansion
If you are planning a new project, you are undoubtedly familiar with the importance of proper pricing. On the face of it, pricing your senior living community seems like a complicated tightrope to walk—and it can be. As blue sky projects and expansions alike aim to...
5 Graphs that Show Consistent Marketing Through COVID-19 Drives Rebound in Senior Living Move-Ins & Deposits
Our data show measurable increases in the two most revenue-focused metrics, as well as improvement in new leads, calls and appointments. As the world around us changes, the impact of COVID-19 on our field has been a uniquely—and extremely—challenging one. It’s fair to...