Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
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Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
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How to Grow into a Great Sales Manager in Senior Living
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Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
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Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Make 2021 The Year Your Community Begins Its Diversity Journey
By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...
3 Things Your Life Plan Community Can Do Right Now To Spark Success In 2021
By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
Meet Lauren Houlik, Senior Research Analyst and the Newest Member of Love & Company’s Market Intelligence Team!
As you may have seen, we recently announced the hiring of Lauren Houlik. We chatted with Lauren to learn more about her background, what motivates her and how growing up in a musical family influences her work in senior living market research. Love & Company: It...
5 Questions With a Fitch Ratings Leader on the Outlook for Senior Living in 2021 and Beyond
By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
Senior Living in 2021: Why Community Partnerships and Communication Will Be More Important Than Ever
By Sean Kelly, President & CEO of Kendal Corporation This article is part of a series that supports Love & Company’s upcoming webinar, “Focus on 2021: Insights and Strategies for a Successful Year.” I’ll be joined by fellow thought leaders in the field for the...
Connection, Tech and Planning: 3 Lessons That Senior Living Providers Must Carry Into 2021
By John Franklin, Principal at Pearl Creek Advisors The entire senior living sector has learned a lot from 2020. And to remain viable going forward, every provider across the sector—regardless of size, market or sponsor—must do its part to apply the lessons of this...
5 Steps the Continuing Care at Home Field Can Take to Increase Sales
By Rob Love, President & CEO I admit it: I’ve loved the continuing care at home (CCaH) product since I first learned about it more than 20 years ago. With Life Plan Communities only capturing a fairly small proportion of the age- and income-qualified...
Next-Generation Amenities for the Next-Generation Consumer
By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...