When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
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Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
More Insights
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...
Strategic Planning for Higher Levels of Care in the Shadow of a Pandemic
Guest article by Brad Paulis, ASA, FCA, MAAA, Partner; and Chris Borcik, FSA, FCA, MAAA, Principal, at Continuing Care Actuaries Much of 2020 and early 2021 was a constant struggle of assessing the latest information and reacting as quickly as possible to answer the...
Do I Stay or Do I Leave? Using Data Science to Decrease Employee Turnover in Senior Living
Guest article by Dr. Jacquelyn Kung, CEO, Activated Insights COVID-19 has exacerbated our industry's employee turnover challenges. As annual employee turnover averages a staggering 80 percent across U.S. senior living operators (up from 65 percent before COVID), we...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
4 Innovative Financing Strategies for Life Plan Communities to Create Operational Cashflow During COVID-19
By Melissa Messina, SVP at HJ Sims With how unpredictable the last year has been, it would be foolish to believe that we can reasonably predict what will happen in the next five years as it relates to Life Plan Community financing and capital markets as a whole....
The Future of Continuing Care Contracts: Which Will Become The Predominate Choice?
Guest article by A.V. Powell, ASA, MAAA, Founder and Chief Strategy Officer; and Molly Shaw, ASA, MAAA, Chief Actuarial Officer of A.V. Powell & Associates Whether a start-up or campus expansion, communities are evolving to offer a wider variety of services,...