Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
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Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
More Insights
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
3 Ways Life Plan Communities Can Foster Genuine Social Interaction to Enhance the Lives of Residents
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
The Future of Continuing Care at Home Programs
Guest article by Lisa Hoffman, Executive Director, Pathstones by Phoebe; and Amanda Young, Director, BeWell @ Home The United States has a greater number of individuals older than 65 years old than ever before, with the fastest-growing segment being the 85-and-older...
Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
The Momentum Behind Not-for-Profit Sponsorship Transitions
Guest article by Stephen Johnson, Managing Director, Senior Living Finance, Ziegler We know that across the past decade, more than 900 not-for-profit senior living communities have changed hands. This includes not-for-profit senior living mergers, acquisitions and...
Joint Ventures & Partnerships to Advance Growth Opportunities
Guest article by Lisa McCracken, Director, Senior Living Research and Development, Ziegler The 2020 LeadingAge Ziegler 200 publication reported that 34% of the largest not-for-profit senior living and care organizations are in a formal joint venture of some kind. The...
In Search of the Fountain of Youth
How fully integrated health and wellness programs can be a key differentiator for Life Plan Communities Guest article by Tom Mann, Vice President of Sales & Marketing at Moorings Park — This article is a supplement for our webinar, “Integrated Wellness and...
The Changing Face of Long-Term Care
Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
Are Autonomous Vehicles in Your Life Plan Community’s Future?
By Karen Adams, VP of Market Intelligence Self-driving or autonomous vehicles, which could extend independence for older people beyond when they might otherwise need to stop driving, could offer a great deal of convenience to both residents and community operators....
Culture: The Only Way to Fill Your Buildings
Guest article by Denise Boudreau-Scott, President at Drive We’ll call her “Nancy from HR.” There’s one in every organization . . . oftentimes ignored, frequently thought of as a kook. Her musings about organizational culture being the crux of the problem when it comes...