Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
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Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
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How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
The Momentum Behind Not-for-Profit Sponsorship Transitions
Guest article by Stephen Johnson, Managing Director, Senior Living Finance, Ziegler We know that across the past decade, more than 900 not-for-profit senior living communities have changed hands. This includes not-for-profit senior living mergers, acquisitions and...
Joint Ventures & Partnerships to Advance Growth Opportunities
Guest article by Lisa McCracken, Director, Senior Living Research and Development, Ziegler The 2020 LeadingAge Ziegler 200 publication reported that 34% of the largest not-for-profit senior living and care organizations are in a formal joint venture of some kind. The...
In Search of the Fountain of Youth
How fully integrated health and wellness programs can be a key differentiator for Life Plan Communities Guest article by Tom Mann, Vice President of Sales & Marketing at Moorings Park — This article is a supplement for our webinar, “Integrated Wellness and...
The Changing Face of Long-Term Care
Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
Are Autonomous Vehicles in Your Life Plan Community’s Future?
By Karen Adams, VP of Market Intelligence Self-driving or autonomous vehicles, which could extend independence for older people beyond when they might otherwise need to stop driving, could offer a great deal of convenience to both residents and community operators....
Culture: The Only Way to Fill Your Buildings
Guest article by Denise Boudreau-Scott, President at Drive We’ll call her “Nancy from HR.” There’s one in every organization . . . oftentimes ignored, frequently thought of as a kook. Her musings about organizational culture being the crux of the problem when it comes...
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...