Presenters:
Rob Love, President & CEO, Love & Company
Sara Montalto, Vice President of Strategic Services, Love & Company
Kirby Nickerson, CFO, Lutheran Services Carolinas
Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond
Russell Gardner, Vice President, Chief Financial Officer, Westminster Canterbury Richmond
How to Use Market Intelligence to Significantly Increase Presales Success
In planning a major expansion or start-up community, providers have many decisions to make that will have a profound impact on the resulting project, from the types, sizes and pricing of residences, to the services, amenities and contract options to be offered. To make the best decisions, organizations need to have the best information in hand to inform those decisions.
In this webinar, we will explore two highly successful presales projects—one for Trinity Landing, a start-up, blue-sky community sponsored by Lutheran Services Carolinas, and one for Westminster Canterbury Richmond, which involved a substantial expansion presales effort. In each of these projects, leadership drew on key data from the market to drive decisions that not only resulted in strong presales but enabled both projects to significantly expand the number of residences included in the initial phase of the project.
Webinar learning takeaways:
- Understand the most important information to gather on a market, including demographics and competitive insights, to drive the initial planning process
- Learn how information gained from a certain type of consumer research provides a strong foundation on which to base pricing and contract option decisions
- Understand how market-driven information can be drawn on to address significant project questions as the planning progresses
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