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Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
