Discover how the Citizenship Model® is transforming senior living by empowering older adults with purpose, influence, and belonging in Life Plan Communities.

Explore five key imperatives for creating successful University Retirement Communities—bridging senior living and academia to meet booming demand and enrich resident life.

Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.

Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.

Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.

Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.

Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...

Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...

Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.