Industry Trends - Love & Company

Why Traditional Lead Generation Is Falling Short—And What’s Working Now

Aug 14, 2025

Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.

Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living

Aug 13, 2025

Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.

REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025

Aug 1, 2025

As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...

Real Estate Market Update: First Quarter of 2025

May 28, 2025

As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...

Insights from a Sales & Marketing Leader: The Power of Hitting “Reset”

May 8, 2025

Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.

Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger

Apr 23, 2025

Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.

Getting Your Life Plan Community Growth Plan “Unstuck”

Mar 31, 2025

Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.

3 Reflections on the HJ Sims 2025 Late Winter Conference

Mar 26, 2025

Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.

3 Must-Know Tips for Driving Growth in the Senior Living Sector from a Financial Investment Expert

Feb 26, 2025

Boost your senior living organization’s growth with proven strategies. Expert insights on team building, partnerships, and market trends for sustainable success.