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A Middle Market Playbook
A Middle Market Playbook

By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...

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Make 2021 The Year Your Community Begins Its Diversity Journey
Make 2021 The Year Your Community Begins Its Diversity Journey

By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...

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An Important Lesson From 2020: Never Stop Marketing
An Important Lesson From 2020: Never Stop Marketing

By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...

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Love & Company’s Top 10 Blogs of 2018
Love & Company’s Top 10 Blogs of 2018

We did a lot of writing in 2018! Our Leaders’ Board blog covered all sorts of topics in the senior living field, including design, master planning, financing, market research, marketing tactics, trends, industry disruption and more. Here’s a list of our most popular...

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