Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”

by | Jul 1, 2021

Presenters:
Lisa Pearre
, Principal Chief Client Services Officer, Love & Company
Amy Brodie, Vice President of Client Services, Love & Company

Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can our process be improved? Crafting a realistic budget is far more than a numbers game. It requires solid short- and long-term plans and a keen eye kept on both the past and the future. This session reviews the most common challenges and shortcomings that Life Plan Communities face in their budgeting process and provides practical advice on how to allocate funds without fear of over- or underspending. Join Lisa Pearre and Amy Brodie for an enlightening session on smart budgeting that will satisfy and motivate key stakeholders, including marketing executives, CFOs, CEOs and board members.

 

Approach Your Marketing Budget with Fresh Eyes

Increasing your confidence in knowing “How much is enough?”

In this webinar, you will learn:

  • The most common budgeting shortcomings and challenges we see in community budgeting practices
  • The importance of connecting your marketing budget to specific goals
  • How and what to think about when budgeting, so you can maximize every dollar
  • Top short-term and long-term questions to ask yourself as you begin planning a marketing budget

>>Sign up for our enewsletter today and get more helpful insights!<<

RSVP for our upcoming webinars

Latest Insights
In Search of the Fountain of Youth

In Search of the Fountain of Youth

How fully integrated health and wellness programs can be a key differentiator for Life Plan Communities  Guest article by Tom Mann, Vice President of Sales & Marketing at Moorings Park — This article is a primer and supplement for our upcoming webinar, “Integrated...

The Changing Face of Long-Term Care

The Changing Face of Long-Term Care

Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....

Are Autonomous Vehicles in Your Life Plan Community’s Future?

Are Autonomous Vehicles in Your Life Plan Community’s Future?

By Karen Adams, VP of Market Intelligence Self-driving or autonomous vehicles, which could extend independence for older people beyond when they might otherwise need to stop driving, could offer a great deal of convenience to both residents and community operators....

Love & Company