How to use digital sales tools to compete in 2021
Presented By:
Lisa Pearre, Love & Company (moderator)
Erin Hayes, Co-Founder and Chief Revenue Officer, Enquire
Casie Reber, Content Marketing Director, Love & Company
Joan Kelly-Kincade, Senior Living Sales Advisor, Love & Company
Clara Daly, Interactive Communications Director, Love & Company
2020 and the COVID pandemic led to a dramatic shift in how prospects gain information about senior living communities, and how community sales teams interact with those prospects. At Love & Company, we believe this was not a fleeting aberration; rather, it marks a “sea change” in how senior living communities market and sell themselves. While a personal relationship is still a critical element for sales, it often is not possible to establish that relationship early with a lead that comes through a digital source. Communities need to more effectively use digital marketing tools to advance digital leads through the sales funnel.
In this webinar, you will learn:
- How to develop and implement powerful digital lead nurturing programs that can turn marketing-qualified leads into sales-qualified leads
- Critical elements to build into digital campaigns so that you can capture the information you need to know about prospects to evaluate how likely they are to make a move and to tailor communications to their personal interests
- How to most effectively integrate your digital marketing efforts with your CRM, providing your sales team with the information they need to best understand each prospects’ needs
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