Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Look Ahead to 2026 and Beyond — Creating the Community of Tomorrow
December 16, 2025 • 12:00 pm - 1:30 pm
As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions:
- Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community?
- What should new communities look like?
- What can we do to transform our existing communities?
Join us for our sixth annual “A Look Ahead” webinar, as we explore how to create the community of tomorrow, so we can meet the growing needs of our markets while sustaining our missions. This interactive session will bring together thought leaders to provide insights into how and why the traditional Life Plan Community needs to evolve, examples of what these changes can look like and steps you can take to start exploring this transformation at your own organization.
We’ll also discuss why this is such a timely topic, thanks to a perfect storm of factors restraining the for-profit sector that make 2026 the ideal time for non-profits to get a leg up in their markets by initiating new development and growth by expansion.
Our esteemed panelists include:
- Dan Hermann – President & CEO, Head of Investment Banking, Ziegler
- Andrew Carle – Adjunct Faculty, Aging & Health Program, Georgetown University
- Jill Vitale-Aussem – President & CEO, Christian Living Communities
- Ted Teele – CEO, Longevity Community Consultants
- Rob Love – President/CEO, Love & Company (Moderator)
This dynamic panel discussion will feature senior living experts tackling key questions, including:
- How will the needs and interests of tomorrow’s residents will differ from today’s?
- New paradigms to consider when developing a startup community or satellite
- Ways to transform the product and programming at existing communities
Be prepared for a thought-provoking discussion, valuable takeaways and actionable strategies to help your organization thrive in 2026 and beyond. After the 60-minute discussion, the panelists will answer questions in real time from you and other viewers.
Save your spot now and take the first step toward giving your mission staying power by transforming into the community of the future!
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census
Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue. While some were...
Webinar: Focus on 2021: Insights and Strategies for a Successful Year
Presented By:Sean Kelly, President & CEO, Kendal Corporation Margaret Johnson, Director—Sector Lead, Senior Living, Fitch RatingsJohn Franklin, Principal and Founder, Pearl Creek AdvisorsMelissa Andrews, President & CEO, LeadingAge VARob Love, President & CEO, Love & Company (moderator) 2020 marked a year of significant—and...
Webinar: The New Senior Living Sales Cycle – Explained
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...
Webinar: 5 Ways Market Intelligence Can Help Drive Revenue
Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are...
Webinar: What Messages Will Inspire Prospects to Act Today?
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During this 60-minute webinar, learn how your organization can implement this highly...
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...
