Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Emotional Intelligence Drives Success in a Digital-First Marketing World
April 25, 2024 • 12:00 pm - 1:30 pm
Presenters:
Rob Love, President/CEO, Love & Company
Joan Kelly-Kincaide, Strategic Sales Advisor, Love & Company
Hoyle Koontz, Partner, The Vectre
Nate O’Keefe, CEO, Roobrik
As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are not improving and the sales cycle is not shortening. More information alone is not leading to more sales. Why not, and what can a community do about it?
This webinar brings togethers leaders in the art of educating and motiving Life Plan Community prospects to answer both questions. The panelists will explain why today’s digital-first customers are not more likely to move and reveal proven ways to unlock the exciting potential of selling to seniors in a digital-first world.
The most effective sales and marketing teams can leverage nurturing strategies through technology and online tools, but these tools must be guided by emotionally intelligent sales and marketing skills. This webinar will explain:
- How prospects process information and the role of information in a prospect’s decision-making process
- What type of questioning practices do and do not move a prospect closer to a move
- What to avoid and what to embrace in how you educate leads during the nurturing stage of the customer journey
- What to avoid and what to embrace in how you educate and motivate prospects during the sales process
- How to keep your sales and marketing process relationship-focused in a digital-first world
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: What Messages Will Inspire Prospects to Act Today?
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During this 60-minute webinar, learn how your organization can implement this highly...
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...
Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences
Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and...
Webinar: Extending Housing and Services to the Middle Market
Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly...
Webinar: The Reasons for Growth
Presented by: Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Lisa McCracken, Director, Senior Living Research & Development, Ziegler Tom Mann, Principal & Chief Marketing Innovation Officer, Love & Company This webinar is a must for every LeadingAge CEO. More than 76 million baby boomers will start...
Webinar: The Necessity of Strategic Planning for Senior Living Organizations
Presented by: Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray The competitive landscape for senior living communities has changed dramatically over the past 10 years, with greater change likely over the coming decade. The consumer is changing, competitive...