Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Emotional Intelligence Drives Success in a Digital-First Marketing World
April 25, 2024 • 12:00 pm - 1:30 pm
Presenters:
Rob Love, President/CEO, Love & Company
Joan Kelly-Kincaide, Strategic Sales Advisor, Love & Company
Hoyle Koontz, Partner, The Vectre
Nate O’Keefe, CEO, Roobrik
As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are not improving and the sales cycle is not shortening. More information alone is not leading to more sales. Why not, and what can a community do about it?
This webinar brings togethers leaders in the art of educating and motiving Life Plan Community prospects to answer both questions. The panelists will explain why today’s digital-first customers are not more likely to move and reveal proven ways to unlock the exciting potential of selling to seniors in a digital-first world.
The most effective sales and marketing teams can leverage nurturing strategies through technology and online tools, but these tools must be guided by emotionally intelligent sales and marketing skills. This webinar will explain:
- How prospects process information and the role of information in a prospect’s decision-making process
- What type of questioning practices do and do not move a prospect closer to a move
- What to avoid and what to embrace in how you educate leads during the nurturing stage of the customer journey
- What to avoid and what to embrace in how you educate and motivate prospects during the sales process
- How to keep your sales and marketing process relationship-focused in a digital-first world
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: 2019 Continuing Care at Home Update
Presented by: Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your organization is considering launching a continuing care at home (CCaH) program, or if...
Webinar: The CEO/CFO Toolbox
Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating without understanding the true cost of the goods and services they provide....
Webinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team
Presenters: Tom Mann - Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA - Principal, Healthcare at CliftonLarsenAllen Charles Roberson - Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT Session Description: During this webinar, you'll learn the practical use of...
Webinar: Crisis Communication Planning
Presented By: Kayla Caw, Content Marketing Manager, Love & Company How to prepare for (and respond to) any kind of crisis A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door...
Webinar: The Reasons for Growth
Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a presenter's name to learn more about them During this special webinar for LeadingAge...
Webinar: The Value of Consumer Research Events
Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your organization is thinking about building a new blue sky community or a...
Webinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights (jkung@activatedinsights.com) According to a study by Ziegler, 80 percent of CFOs said...
Webinar: Are You Ready for Your Future Marketing Needs?
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...