Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Your Entrance Fees Are WAY Low. Here’s How to Fix That.
May 28, 2025 • 12:00 pm - 1:30 pm
Presenters:
Tommy Brewer – Managing Director, Ziegler
Rob Love – President/CEO, Love & Company
Over the past 10+ years, increases in construction costs and home values have far outpaced increases in entrance fees. This has resulted in many communities finding that the cost of building new residences is prohibitively high compared to the pricing of their existing residences. They are also finding that the costs to renovate existing residences on turnover—as well as costs to keep amenity spaces up to date with consumer expectations—are increasing faster than they can keep up with.
The problem (and the solution) is not with current costs or the entrance fees for new residences. Rather, it’s with entrance fees for current residences. This webinar will tell the stories of Life Plan Community leaders who have found ways to significantly enhance community cash flow and prepare for future growth and renovations. Viewers will come away with examples to consider as to how to address their own quest to improve their financial position.
Learning Objectives:
- Understand the widening gap between entrance fees, construction costs and home values, the reasons for this gap, and the impact it is having on communities’ future financial performance/li>
- Understand the potential that adjusting existing residence entrance fees has to address these challenges by seeing examples from those who’ve done so
- Identify strategies to immediately begin addressing and improving this gap
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Maximize Sales from Digital Marketing
Presenters: Rob Love, President & CEO, Love & Company Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...
Webinar: How to Use Market Intelligence to Significantly Increase Presales Success
Presenters: Rob Love, President & CEO, Love & Company Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to wage changes and The Great Resignation, Life Plan Communities are struggling with...
Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success
Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...
Webinar: Focus on 2022: Insights and Strategies for a Successful Year
Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...
Webinar: Social Connection and Engagement
Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...
Webinar: Integrated Wellness and Prevention
Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...
Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”
Presenters: Lisa Pearre, Principal Chief Client Services Officer, Love & Company Amy Brodie, Vice President of Client Services, Love & Company Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can our process be improved? Crafting a realistic budget is far more than a numbers...