Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
November 19, 2025 - November 20, 2025 • 12:00 pm - 1:30 pm
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.
Panelists
- Brad Breeding, Managing Partner – myLifeSite
- Jerry Moyer, Chief Operating Officer – Love & Company
- Amy Brodie, Senior Vice President, Client Experience – Love & Company
- Clarence Pearson, Senior Web Developer – Love & Company
- Host: Rob Love, President/CEO – Love & Company
Join this lively exchange between a panel of leading subject matter experts in the senior living field, for an exclusive webinar exploring the critical trends and opportunities that will drive senior living marketing success in 2026 and beyond.
You’ll Learn:
- How seismic shifts in online search behavior is changing the way prospects discover your community, and what you can leverage this change to your advantage.
- Why the role of experiential marketing strategies, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.
- How short-form video, voice search and advertising on emerging AI platforms are shaping the evolving media landscape, and what this means for marketing budgets.
- How community-specific AI tools can streamline your content strategy while preserving brand authenticity.
- Why, despite all the digital innovation, human connection remains your most powerful marketing asset.
This webinar will give you actionable insights and practical strategies to balance technological innovation with the timeless value of trust and relationships in senior living marketing.
Technology and consumer habits are changing senior living’s best practices in real time, so don’t miss this opportunity to adjust for continued success in 2026.
Past Webinars
Click the title of the webinar below to watch the session recording
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...
Webinar: A Look Ahead At 2023: Recognizing, Addressing and Overcoming the Challenges Ahead for Life Plan Communities
Presenters: Aaron Rulnick, Managing Principal, HJ Sims Jonathan Cook, Chief Executive Officer, LIfeSpire of Virginia Rob Love, President/CEO, Love & Company Staffing shortages. Inflationary pressures. Rising interest rates. A softening housing market. Ever-increasing construction costs and supply chain issues. These and other economic...
Webinar: Maximize Sales from Digital Marketing
Presenters: Rob Love, President & CEO, Love & Company Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...
Webinar: How to Use Market Intelligence to Significantly Increase Presales Success
Presenters: Rob Love, President & CEO, Love & Company Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to wage changes and The Great Resignation, Life Plan Communities are struggling with...
Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success
Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...