Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Update Your Content Strategy for Better Demand Generation
August 19, 2025 • 12:00 pm - 1:00 pm
Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online
Presenters
- Amy Brodie, Senior Vice President, Client Experience
- Dana Pyles, Vice President, Client Experience
Does the following scenario sound familiar?
- Your leads are declining, despite following a strategy that once worked so well.
- You keep tweaking your strategy in response, and still your leads trend downward … except for low-quality leads, which increase.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This webinar describes why Life Plan Community lead generation programs have struggled, especially in the last two years, because the solution to a more robust lead generation plan—one with built-in SEO benefits—involves understanding the significant shifts in how Google (and other search platforms) are responding to larger changes in how your prospect searches plus how AI-technology is influencing those trends.
We then share examples of how Life Plan Communities are generating more and better leads, while streamlining process and costs, by using a topic-based strategy that aligns content based on how prospects at all points in the sales funnel are looking for information.
Trying harder will not improve your lead generation quality, quantity or cost efficiency. Understanding what search platforms, like Google, value and how to organize your content accordingly will.
Viewers of the webinar will learn how to:
- Build sustainable organic traffic, based on real buyer questions according to sales stage, reducing needs for expensive paid campaigns over time.
- Centralize content around key topics, building topic authority and guiding prospects through a cohesive information path.
- Deliver clear, data-backed results and reporting metrics that help marketing executives demonstrate lead generation ROI.
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...
Webinar: A Look Ahead At 2023: Recognizing, Addressing and Overcoming the Challenges Ahead for Life Plan Communities
Presenters: Aaron Rulnick, Managing Principal, HJ Sims Jonathan Cook, Chief Executive Officer, LIfeSpire of Virginia Rob Love, President/CEO, Love & Company Staffing shortages. Inflationary pressures. Rising interest rates. A softening housing market. Ever-increasing construction costs and supply chain issues. These and other economic...
Webinar: Maximize Sales from Digital Marketing
Presenters: Rob Love, President & CEO, Love & Company Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...
Webinar: How to Use Market Intelligence to Significantly Increase Presales Success
Presenters: Rob Love, President & CEO, Love & Company Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to wage changes and The Great Resignation, Life Plan Communities are struggling with...
Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success
Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...
Webinar: Focus on 2022: Insights and Strategies for a Successful Year
Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...
Webinar: Social Connection and Engagement
Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...