Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
How To Harness the Power of Storytelling In Marketing Videos
April 23, 2025 • 12:00 pm - 1:00 pm
Presenters:
Vicki Mills – Director of Marketing & Sales, Carlyle Place
Shannon Finley – Marketing & Communications Specialist, John Knox Village of Central Florida
Erik Piisila – Creative Director, Love & Company
Amy Brodie – Senior Vice President, Client Experience, Love & Company
How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents?
The answer should be video.
And yet how many times do we see stale testimonials and staged social clips where the personality and energy of the residents doesn’t show through?
Videos should be a central and powerful part of any Life Plan Community marketing mix; but without the critical element of storytelling, video can fall far short of its potential.
The craft of storytelling is the best way to bring the magic of your people and your community to life without falling into the cliché of staged activities and stale interviews. The answer is to bring the power of storytelling into how you approach your marketing, and video in particular. This webinar is for everyone who has a wonderful and unique community spirit, driven by wonderful and unique residents and staff … and want to more effectively demonstrate that spirit to your prospects in your videos.
Shannon Finley of John Knox Village of Central Florida and Vicki Mills of Carlyle Place are two marketing leaders who’ve overseen significant improvements in the occupancy at their Life Plan Communities, and both use video storytelling to help drive their results. In this webinar, they will share their stories and insights about how to get the most from your commercials, website videos and social posts. Just as importantly, they’ll discuss how to plan and conduct video shoots that capture and convey your residents at their most engaging and aspirational.
Joining them on this panel discussion will be Amy Brodie, Love & Company’s senior vice president of client experience and Erik Piisila, creative director.
Participants of this webinar will learn:
- Innovative strategies and best practices for using resident testimonials in your marketing program
- How to design video- and photo-shoots to ensure authenticity from resident and staff in your final video products
- Multi-channel ways to create compelling stories from interviews and b-roll video in social posts, TV commercials and website videos
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: How to Use Market Intelligence to Significantly Increase Presales Success
Presenters: Rob Love, President & CEO, Love & Company Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to wage changes and The Great Resignation, Life Plan Communities are struggling with...
Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success
Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...
Webinar: Focus on 2022: Insights and Strategies for a Successful Year
Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...
Webinar: Social Connection and Engagement
Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...
Webinar: Integrated Wellness and Prevention
Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...
Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”
Presenters: Lisa Pearre, Principal Chief Client Services Officer, Love & Company Amy Brodie, Vice President of Client Services, Love & Company Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can our process be improved? Crafting a realistic budget is far more than a numbers...
Webinar: Why Master Planning May Be More Important Now Than Ever Before
Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...