Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
How To Harness the Power of Storytelling In Marketing Videos
April 23, 2025 • 12:00 pm - 1:00 pm
Presenters:
Vicki Mills – Director of Marketing & Sales, Carlyle Place
Shannon Finley – Marketing & Communications Specialist, John Knox Village of Central Florida
Erik Piisila – Creative Director, Love & Company
Amy Brodie – Senior Vice President, Client Experience, Love & Company
How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents?
The answer should be video.
And yet how many times do we see stale testimonials and staged social clips where the personality and energy of the residents doesn’t show through?
Videos should be a central and powerful part of any Life Plan Community marketing mix; but without the critical element of storytelling, video can fall far short of its potential.
The craft of storytelling is the best way to bring the magic of your people and your community to life without falling into the cliché of staged activities and stale interviews. The answer is to bring the power of storytelling into how you approach your marketing, and video in particular. This webinar is for everyone who has a wonderful and unique community spirit, driven by wonderful and unique residents and staff … and want to more effectively demonstrate that spirit to your prospects in your videos.
Shannon Finley of John Knox Village of Central Florida and Vicki Mills of Carlyle Place are two marketing leaders who’ve overseen significant improvements in the occupancy at their Life Plan Communities, and both use video storytelling to help drive their results. In this webinar, they will share their stories and insights about how to get the most from your commercials, website videos and social posts. Just as importantly, they’ll discuss how to plan and conduct video shoots that capture and convey your residents at their most engaging and aspirational.
Joining them on this panel discussion will be Amy Brodie, Love & Company’s senior vice president of client experience and Erik Piisila, creative director.
Participants of this webinar will learn:
- Innovative strategies and best practices for using resident testimonials in your marketing program
- How to design video- and photo-shoots to ensure authenticity from resident and staff in your final video products
- Multi-channel ways to create compelling stories from interviews and b-roll video in social posts, TV commercials and website videos
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team
Presenters: Tom Mann - Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA - Principal, Healthcare at CliftonLarsenAllen Charles Roberson - Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT Session Description: During this webinar, you'll learn the practical use of...
Webinar: Crisis Communication Planning
Presented By: Kayla Caw, Content Marketing Manager, Love & Company How to prepare for (and respond to) any kind of crisis A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door...
Webinar: The Reasons for Growth
Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a presenter's name to learn more about them During this special webinar for LeadingAge...
Webinar: The Value of Consumer Research Events
Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your organization is thinking about building a new blue sky community or a...
Webinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights (jkung@activatedinsights.com) According to a study by Ziegler, 80 percent of CFOs said...
Webinar: Are You Ready for Your Future Marketing Needs?
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...
Webinar: Anatomy of an Assessment
Presented by: Rick Hunsicker, VP, Sales Services Western Region, Love & Company Chris Carruthers, VP, Health Services Marketing, Love & Company We have regular physicals or examinations not only when we have pain, but also when we are feeling great. The same philosophy should apply to caring for our business’ health. This webinar will...
Webinar: Smart Homes for Independent Living: An Idea Whose Time is Overdue
Presented by: Rob Love, President, Love & Company Melissa Pritchard, Senior Vice President, SFCS Architects Adrian Judy, Senior VP of IT Services and Chief Information Office, Masonic Homes of Kentucky Technology advances are rapidly changing the way we all live, communicate and control our environment. While the senior living field has been...