Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
November 19, 2025 - November 20, 2025 • 12:00 pm - 1:30 pm
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.
Panelists
- Brad Breeding, Managing Partner – myLifeSite
- Jerry Moyer, Chief Operating Officer – Love & Company
- Amy Brodie, Senior Vice President, Client Experience – Love & Company
- Clarence Pearson, Senior Web Developer – Love & Company
- Host: Rob Love, President/CEO – Love & Company
Join this lively exchange between a panel of leading subject matter experts in the senior living field, for an exclusive webinar exploring the critical trends and opportunities that will drive senior living marketing success in 2026 and beyond.
You’ll Learn:
- How seismic shifts in online search behavior is changing the way prospects discover your community, and what you can leverage this change to your advantage.
- Why the role of experiential marketing strategies, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.
- How short-form video, voice search and advertising on emerging AI platforms are shaping the evolving media landscape, and what this means for marketing budgets.
- How community-specific AI tools can streamline your content strategy while preserving brand authenticity.
- Why, despite all the digital innovation, human connection remains your most powerful marketing asset.
This webinar will give you actionable insights and practical strategies to balance technological innovation with the timeless value of trust and relationships in senior living marketing.
Technology and consumer habits are changing senior living’s best practices in real time, so don’t miss this opportunity to adjust for continued success in 2026.
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Focus on 2022: Insights and Strategies for a Successful Year
Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...
Webinar: Social Connection and Engagement
Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...
Webinar: Integrated Wellness and Prevention
Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...
Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”
Presenters: Lisa Pearre, Principal Chief Client Services Officer, Love & Company Amy Brodie, Vice President of Client Services, Love & Company Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can our process be improved? Crafting a realistic budget is far more than a numbers...
Webinar: Why Master Planning May Be More Important Now Than Ever Before
Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...
Webinar: Fitting a New Development Into The Fabric Of An Existing Community: Key Planning Tools For A Successful Expansion
Presenters: Jeanne LaRoe, Marketing Director, Givens Estates John Cowan, Executive Director, Givens Estates Karen Adams, Vice President, Market Intelligence Rob Love, President & CEO, Love & Company (moderator) It can often be easier to plan a new campus on a clean slate than to make a vision for the future come to life, piece-by-piece...
Webinar: Beyond Our Walls: Opportunities for Expanding Life Plan Community Services
Presenters: Ben Unkle, President & CEO, Westminster-Canterbury on Chesapeake Bay Kevin McLeod, President & CEO, Carolina Meadows Nancy King, President, Senior Options Rob Love, President & CEO, Love & Company (moderator) Over the past decade, many Life Plan Communities have been exploring ways to add revenue by providing services...
Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census
Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue. While some were...