Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Webinar: The Human Side of Occupancy: How Leadership, Culture and Team Alignment Drove Providence Point to 95%
April 29, 2026 • 12:00 pm - 1:00 pm
Even leading Life Plan Communities can face unexpected occupancy decline.
Providence Point in Pittsburgh, PA seemingly had all ingredients for success … but that didn’t stop occupancy from slipping below 90% with newly constructed apartments sitting unoccupied!
The marketing leader knew the issue must run deeper than lead volume, so she initiated a 360-degree assessment that uncovered deeper challenges in the sales team and across the organization. Rather than focusing solely on sales and marketing, the organization treated occupancy as a shared leadership responsibility, building inspiring buy-in across the organization.
The most critical solutions involved re-aligning roles around staff aptitudes, redefining internal processes based on time-use analysis and taking team culture and service-orientation seriously.
The result: new apartments sold out and overall occupancy returned to its 95%.
This panel-style webinar allows Amy Dukes, the VP of Marketing & Public Relations at Baptist Senior Family (Providence Point) and her main support from Love & Company, to share the specific decisions and changes they made and the lessons other marketing leaders can apply to strengthen alignment, performance and the resident experience, such as:
- How to create and lead an organization-wide occupancy strategy as a partnership between operations and sales & marketing
- Ways to align sales team roles with strengths and modern sales realities
- Strategies for strengthening collaboration across departments by creating a culture where sales thrives—and everyone contributes
Panelists
- Amy Brodie, senior vice president of client experience, Love & Company
- Amy Dukes, vice president of marketing & public relations, Baptist Senior Family
- Joan Kelly-Kincade, director of client sales strategy, Love & Company
The panel will discuss for approximately 45 minutes and answer audience questions in real time for the remainder of the hour.
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...
Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences
Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and...
Webinar: Extending Housing and Services to the Middle Market
Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly...
Webinar: The Reasons for Growth
Presented by: Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Lisa McCracken, Director, Senior Living Research & Development, Ziegler Tom Mann, Principal & Chief Marketing Innovation Officer, Love & Company This webinar is a must for every LeadingAge CEO. More than 76 million baby boomers will start...
Webinar: The Necessity of Strategic Planning for Senior Living Organizations
Presented by: Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray The competitive landscape for senior living communities has changed dramatically over the past 10 years, with greater change likely over the coming decade. The consumer is changing, competitive...
Webinar: 2019 Continuing Care at Home Update
Presented by: Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your organization is considering launching a continuing care at home (CCaH) program, or if...
Webinar: The CEO/CFO Toolbox
Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating without understanding the true cost of the goods and services they provide....