Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Your Entrance Fees Are WAY Low. Here’s How to Fix That.
May 28, 2025 • 12:00 pm - 1:30 pm
Presenters:
Tommy Brewer – Managing Director, Ziegler
Rob Love – President/CEO, Love & Company
Over the past 10+ years, increases in construction costs and home values have far outpaced increases in entrance fees. This has resulted in many communities finding that the cost of building new residences is prohibitively high compared to the pricing of their existing residences. They are also finding that the costs to renovate existing residences on turnover—as well as costs to keep amenity spaces up to date with consumer expectations—are increasing faster than they can keep up with.
The problem (and the solution) is not with current costs or the entrance fees for new residences. Rather, it’s with entrance fees for current residences. This webinar will tell the stories of Life Plan Community leaders who have found ways to significantly enhance community cash flow and prepare for future growth and renovations. Viewers will come away with examples to consider as to how to address their own quest to improve their financial position.
Learning Objectives:
- Understand the widening gap between entrance fees, construction costs and home values, the reasons for this gap, and the impact it is having on communities’ future financial performance/li>
- Understand the potential that adjusting existing residence entrance fees has to address these challenges by seeing examples from those who’ve done so
- Identify strategies to immediately begin addressing and improving this gap
Past Webinars
Click the title of the webinar below to watch the session recording
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...
Improve Census and Margins with the Six Ps
Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...
Five Keys to Strong Sales Performance
Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...
How to Fill a Community in Today’s Changed World
Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company Many communities are operating at lower census levels today than they were prior to the...
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...
Webinar: A Look Ahead At 2023: Recognizing, Addressing and Overcoming the Challenges Ahead for Life Plan Communities
Presenters: Aaron Rulnick, Managing Principal, HJ Sims Jonathan Cook, Chief Executive Officer, LIfeSpire of Virginia Rob Love, President/CEO, Love & Company Staffing shortages. Inflationary pressures. Rising interest rates. A softening housing market. Ever-increasing construction costs and supply chain issues. These and other economic...