Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Update Your Content Strategy for Better Demand Generation
August 19, 2025 • 12:00 pm - 1:00 pm
Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online
Presenters
- Amy Brodie, Senior Vice President, Client Experience
- Dana Pyles, Vice President, Client Experience
Does the following scenario sound familiar?
- Your leads are declining, despite following a strategy that once worked so well.
- You keep tweaking your strategy in response, and still your leads trend downward … except for low-quality leads, which increase.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This webinar describes why Life Plan Community lead generation programs have struggled, especially in the last two years, because the solution to a more robust lead generation plan—one with built-in SEO benefits—involves understanding the significant shifts in how Google (and other search platforms) are responding to larger changes in how your prospect searches plus how AI-technology is influencing those trends.
We then share examples of how Life Plan Communities are generating more and better leads, while streamlining process and costs, by using a topic-based strategy that aligns content based on how prospects at all points in the sales funnel are looking for information.
Trying harder will not improve your lead generation quality, quantity or cost efficiency. Understanding what search platforms, like Google, value and how to organize your content accordingly will.
Viewers of the webinar will learn how to:
- Build sustainable organic traffic, based on real buyer questions according to sales stage, reducing needs for expensive paid campaigns over time.
- Centralize content around key topics, building topic authority and guiding prospects through a cohesive information path.
- Deliver clear, data-backed results and reporting metrics that help marketing executives demonstrate lead generation ROI.
Past Webinars
Click the title of the webinar below to watch the session recording
Emotional Intelligence Drives Success in a Digital-First Marketing World
Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...
Improve Census and Margins with the Six Ps
Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...
Five Keys to Strong Sales Performance
Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...
How to Fill a Community in Today’s Changed World
Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company Many communities are operating at lower census levels today than they were prior to the...
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...