Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Webinar: The Human Side of Occupancy: How Leadership, Culture and Team Alignment Drove Providence Point to 95%
April 29, 2026 • 12:00 pm - 1:00 pm
Even leading Life Plan Communities can face unexpected occupancy decline.
Providence Point in Pittsburgh, PA seemingly had all ingredients for success … but that didn’t stop occupancy from slipping below 90% with newly constructed apartments sitting unoccupied!
The marketing leader knew the issue must run deeper than lead volume, so she initiated a 360-degree assessment that uncovered deeper challenges in the sales team and across the organization. Rather than focusing solely on sales and marketing, the organization treated occupancy as a shared leadership responsibility, building inspiring buy-in across the organization.
The most critical solutions involved re-aligning roles around staff aptitudes, redefining internal processes based on time-use analysis and taking team culture and service-orientation seriously.
The result: new apartments sold out and overall occupancy returned to its 95%.
This panel-style webinar allows Amy Dukes, the VP of Marketing & Public Relations at Baptist Senior Family (Providence Point) and her main support from Love & Company, to share the specific decisions and changes they made and the lessons other marketing leaders can apply to strengthen alignment, performance and the resident experience, such as:
- How to create and lead an organization-wide occupancy strategy as a partnership between operations and sales & marketing
- Ways to align sales team roles with strengths and modern sales realities
- Strategies for strengthening collaboration across departments by creating a culture where sales thrives—and everyone contributes
Panelists
- Amy Brodie, senior vice president of client experience, Love & Company
- Amy Dukes, vice president of marketing & public relations, Baptist Senior Family
- Joan Kelly-Kincade, director of client sales strategy, Love & Company
The panel will discuss for approximately 45 minutes and answer audience questions in real time for the remainder of the hour.
Past Webinars
Click the title of the webinar below to watch the session recording
Three Keys to Generating a Strong Marketing ROI
Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...
Webinar: A Look Ahead at 2025 – Strategies for Growth and Innovation in Life Plan Communities
As Life Plan Communities look toward 2025, the need for effective Senior Living Growth Strategies becomes increasingly important. This webinar delves into the key areas of Life Plan Community Expansion and how communities can navigate the challenges and seize the opportunities that lie ahead. Key Topics Include: Senior Living Growth Strategies...
Integrated Marketing in the Digital Age
Presenters: Rob Love, President/CEO Joe Ford, Senior Vice President Integrated Marketing Strategy Lexi McDaniel, Content Marketing Strategist Mike Guill, Website and Interactive Director Ryan Knisely, Strategic Sales Advisor “Send me better qualified leads, and more of them,” says your sales team. “How are you going to sell all these...
How Executive Leadership Drives Census Turnarounds: There’s a Leadership Story Behind Every Marketing Success
Presenters: Rob Love, President/CEO, Love & Company Courtney McGinness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance. Whenever you hear successful census turnaround...
Senior Living Content Marketing Strategy: Building Relationships and Revenue
Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...
Emotional Intelligence Drives Success in a Digital-First Marketing World
Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...