Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Identifying Regional Growth Opportunities, Part I: How to Identify and Prioritize Potential New Sites
June 25, 2025 • 12:00 pm - 1:00 pm
Presenters
- Rob Love, President/CEO
- Lauren Houlik, Director of Marketing Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
A two-part series to help nonprofits meet their growth imperative in different ways.
- Part I is for when you know what product you want to build, and need to identify where the most viable markets in your region are
- Part II is for when you know where you want to build, and need to define what product options best fit that particular market
The most realistic nonprofit strategy for long-term sustainability is growth, and generally with independent living. Many organizations are developing the operational capacity to operate new sites within several hours’ drive time of an anchor Life Plan Community or corporate center. Yet, identifying and prioritizing potential new locations on a regional level is a daunting task.
Fortunately, growth-minded single-site and small- to mid-size multi-sites can now harness tools and data sources that once were only used by the largest organizations. Armed with these data sources and the right approach, any nonprofit can now effectively prioritize where to focus detailed site searches and market analyses.
This session will show how nonprofits of all sizes can confidently:
- Identify all suitable market areas within a desired region that are suitable for expansion based on a defined project type
- Rank those suitable sites, to focus energy on only the most favorable options
Join us and learn how to leverage the for-profit world’s cost-effective regional site selection approach to pursue your growth imperatives.
Webinar attendees will:
- Learn the capabilities of the data tools larger multi-sites use in prioritizing potential markets, and how to leverage them for your organization
- Learn how to streamline your research process by clearly defining the product type(s) that you are interested in developing
- Understand how market-driven information can be drawn on to address significant project questions as the planning progresses
Past Webinars
Click the title of the webinar below to watch the session recording
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...
Improve Census and Margins with the Six Ps
Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...
Five Keys to Strong Sales Performance
Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...
How to Fill a Community in Today’s Changed World
Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company Many communities are operating at lower census levels today than they were prior to the...
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...