Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
How To Harness the Power of Storytelling In Marketing Videos
April 23, 2025 • 12:00 pm - 1:00 pm
Presenters:
Vicki Mills – Director of Marketing & Sales, Carlyle Place
Shannon Finley – Marketing & Communications Specialist, John Knox Village of Central Florida
Erik Piisila – Creative Director, Love & Company
Amy Brodie – Senior Vice President, Client Experience, Love & Company
How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents?
The answer should be video.
And yet how many times do we see stale testimonials and staged social clips where the personality and energy of the residents doesn’t show through?
Videos should be a central and powerful part of any Life Plan Community marketing mix; but without the critical element of storytelling, video can fall far short of its potential.
The craft of storytelling is the best way to bring the magic of your people and your community to life without falling into the cliché of staged activities and stale interviews. The answer is to bring the power of storytelling into how you approach your marketing, and video in particular. This webinar is for everyone who has a wonderful and unique community spirit, driven by wonderful and unique residents and staff … and want to more effectively demonstrate that spirit to your prospects in your videos.
Shannon Finley of John Knox Village of Central Florida and Vicki Mills of Carlyle Place are two marketing leaders who’ve overseen significant improvements in the occupancy at their Life Plan Communities, and both use video storytelling to help drive their results. In this webinar, they will share their stories and insights about how to get the most from your commercials, website videos and social posts. Just as importantly, they’ll discuss how to plan and conduct video shoots that capture and convey your residents at their most engaging and aspirational.
Joining them on this panel discussion will be Amy Brodie, Love & Company’s senior vice president of client experience and Erik Piisila, creative director.
Participants of this webinar will learn:
- Innovative strategies and best practices for using resident testimonials in your marketing program
- How to design video- and photo-shoots to ensure authenticity from resident and staff in your final video products
- Multi-channel ways to create compelling stories from interviews and b-roll video in social posts, TV commercials and website videos
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: 6 Senior Living Trends for 2018 and Beyond
Presented by: Tom Mann, Love & Company Jim Hudgins, THW Perry Aycock, K4Connect David Keolling, Strategic Dining Services This 45 minute webinar led by Tom Mann of Love & Company, Jim Hudgins of THW, Perry Aycock of K4Connect, and David Keolling of Strategic Dining Services is designed to help CEOs position their communities for success,...
Webinar: What To Consider When Evaluating CRMs
Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left many...
Is It Time to Renew Your Brand?
Presented by: Lisa Pearre, Principal, EVP, Client Services, Love & Company Tyler Sprecher, Principal, EVP, Creative Services, Love & Company Branding can play a large part in your organization's success. It tells the story of your community and lays the groundwork for the rest of your marketing efforts. It sets your organization apart and...
Prepare Your Community NOW to Be Competitive in 10 Years
Presented by: Chris Carruthers, Vice President, Health Services Marketing, Love & Company Christopher Tomlin, President, CEO & CFO, Methodist Homes of Alabama and Northwest Florida Session Narrative Join us for this webinar, as Chris Carruthers from Love & Company talks with Christopher Tomlin, CEO of Methodist Homes of Alabama &...
The Case for Master Planning NOW
Presented by: David Slack, Principal at Aging Research Institutes Mitch Elliott, RDG Architects Rob Love, President at Love & Company (Click on the presenter's name to email them) Session Narrative Join us for a reprise of this session presented at the 2017 LeadingAge NC Conference! David Slack, Principal at Aging Research Institutes,...
Visionary Planning: Repositioning Senior Living to Create Centers of Excellence
Presented by: John Howl, CEO at Broadmead, Inc. Mike Martin, Managing Partner at RLPS Architects Rob Love, President at Love & Company Session Narrative Join us for a reprise of this session presented at the 2017 Global Aging Conference! John Howl, CEO at Broadmead, Inc., Mike Martin, Managing Partner at RLPS Architects and Rob Love,...
Census Turnaround: Tested Strategies to Successfully Build Skilled Nursing, Rehab and Assisted Living Census
Presented by: Chris Carruthers, Vice President Health Services, Love & Company Session Narrative Prepare for future success! Join Chris Carruthers, Vice President Health Services, Love & Company as she uses case studies to highlight specific strategies for successfully increasing occupancy. Learn how assessment-driven changes increased a...
How Integrated e-Tactics Added $628,000 in Revenue
Presented by: Nicole Salla, Vice President Strategic Services, Love & Company Kayla Caw, Manager, Integrated Media Services, Love & Company Jennifer Doone, Director of Marketing, Pennswood Village Session Narrative Don’t miss this important Pennswood Village case study! Jennifer Doone, Director of Marketing, Pennswood Village, Nicole...