Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Look Ahead to 2026 and Beyond — Creating the Community of Tomorrow
December 16, 2025 • 12:00 pm - 1:30 pm
As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions:
- Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community?
- What should new communities look like?
- What can we do to transform our existing communities?
Join us for our sixth annual “A Look Ahead” webinar, as we explore how to create the community of tomorrow, so we can meet the growing needs of our markets while sustaining our missions. This interactive session will bring together thought leaders to provide insights into how and why the traditional Life Plan Community needs to evolve, examples of what these changes can look like and steps you can take to start exploring this transformation at your own organization.
We’ll also discuss why this is such a timely topic, thanks to a perfect storm of factors restraining the for-profit sector that make 2026 the ideal time for non-profits to get a leg up in their markets by initiating new development and growth by expansion.
Our esteemed panelists include:
- Dan Hermann – President & CEO, Head of Investment Banking, Ziegler
- Andrew Carle – Adjunct Faculty, Aging & Health Program, Georgetown University
- Jill Vitale-Aussem – President & CEO, Christian Living Communities
- Ted Teele – CEO, Longevity Community Consultants
- Rob Love – President/CEO, Love & Company (Moderator)
This dynamic panel discussion will feature senior living experts tackling key questions, including:
- How will the needs and interests of tomorrow’s residents will differ from today’s?
- New paradigms to consider when developing a startup community or satellite
- Ways to transform the product and programming at existing communities
Be prepared for a thought-provoking discussion, valuable takeaways and actionable strategies to help your organization thrive in 2026 and beyond. After the 60-minute discussion, the panelists will answer questions in real time from you and other viewers.
Save your spot now and take the first step toward giving your mission staying power by transforming into the community of the future!
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: The Reasons for Growth
Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a presenter's name to learn more about them During this special webinar for LeadingAge...
Webinar: The Value of Consumer Research Events
Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your organization is thinking about building a new blue sky community or a...
Webinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights (jkung@activatedinsights.com) According to a study by Ziegler, 80 percent of CFOs said...
Webinar: Are You Ready for Your Future Marketing Needs?
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...
Webinar: Anatomy of an Assessment
Presented by: Rick Hunsicker, VP, Sales Services Western Region, Love & Company Chris Carruthers, VP, Health Services Marketing, Love & Company We have regular physicals or examinations not only when we have pain, but also when we are feeling great. The same philosophy should apply to caring for our business’ health. This webinar will...
Webinar: Smart Homes for Independent Living: An Idea Whose Time is Overdue
Presented by: Rob Love, President, Love & Company Melissa Pritchard, Senior Vice President, SFCS Architects Adrian Judy, Senior VP of IT Services and Chief Information Office, Masonic Homes of Kentucky Technology advances are rapidly changing the way we all live, communicate and control our environment. While the senior living field has been...
Webinar: 6 Senior Living Trends for 2018 and Beyond
Presented by: Tom Mann, Love & Company Jim Hudgins, THW Perry Aycock, K4Connect David Keolling, Strategic Dining Services This 45 minute webinar led by Tom Mann of Love & Company, Jim Hudgins of THW, Perry Aycock of K4Connect, and David Keolling of Strategic Dining Services is designed to help CEOs position their communities for success,...
Webinar: What To Consider When Evaluating CRMs
Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left many...