Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Identifying Growth Opportunities Part II: Getting New Development Right: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
September 25, 2025 • 12:00 pm - 1:00 pm
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable.
Presenters
- Lauren Houlik, Director of Market Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
- Rob Love, President/CEO
Join us for part two of our webinar series on regional growth opportunities as we unpack the most common reasons senior living projects incur avoidable costly overruns or even fail—and how smarter, more honest market research can set you up for success. We’ll explore the differentiators that make all the difference: from PMA definition based on real movement data, to resident demographic analysis that informs design and pricing, to competitive site visits that go beyond the superficial.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This session is built on real-world examples and lessons learned from dozens of projects across the country. Whether you’re planning an expansion, repositioning, or a brand-new development, this is the insider’s guide to getting it right and keeping costs contained.
You’ll Learn:
- Why PMA and demand calculations must be handled separately—and the risks when they aren’t
- How competitive scorecards can reveal more than a surface comparison
- The role of resident and prospect demographics in contract strategy and pricing
- How advanced consumer research helps you avoid costly surprises
- Red flags to watch for in any market study
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights (jkung@activatedinsights.com) According to a study by Ziegler, 80 percent of CFOs said...
Webinar: Are You Ready for Your Future Marketing Needs?
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...
Webinar: Anatomy of an Assessment
Presented by: Rick Hunsicker, VP, Sales Services Western Region, Love & Company Chris Carruthers, VP, Health Services Marketing, Love & Company We have regular physicals or examinations not only when we have pain, but also when we are feeling great. The same philosophy should apply to caring for our business’ health. This webinar will...
Webinar: Smart Homes for Independent Living: An Idea Whose Time is Overdue
Presented by: Rob Love, President, Love & Company Melissa Pritchard, Senior Vice President, SFCS Architects Adrian Judy, Senior VP of IT Services and Chief Information Office, Masonic Homes of Kentucky Technology advances are rapidly changing the way we all live, communicate and control our environment. While the senior living field has been...
Webinar: 6 Senior Living Trends for 2018 and Beyond
Presented by: Tom Mann, Love & Company Jim Hudgins, THW Perry Aycock, K4Connect David Keolling, Strategic Dining Services This 45 minute webinar led by Tom Mann of Love & Company, Jim Hudgins of THW, Perry Aycock of K4Connect, and David Keolling of Strategic Dining Services is designed to help CEOs position their communities for success,...
Webinar: What To Consider When Evaluating CRMs
Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left many...
Is It Time to Renew Your Brand?
Presented by: Lisa Pearre, Principal, EVP, Client Services, Love & Company Tyler Sprecher, Principal, EVP, Creative Services, Love & Company Branding can play a large part in your organization's success. It tells the story of your community and lays the groundwork for the rest of your marketing efforts. It sets your organization apart and...
Prepare Your Community NOW to Be Competitive in 10 Years
Presented by: Chris Carruthers, Vice President, Health Services Marketing, Love & Company Christopher Tomlin, President, CEO & CFO, Methodist Homes of Alabama and Northwest Florida Session Narrative Join us for this webinar, as Chris Carruthers from Love & Company talks with Christopher Tomlin, CEO of Methodist Homes of Alabama &...