Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
November 19, 2025 - November 20, 2025 • 12:00 pm - 1:30 pm
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.
Panelists
- Brad Breeding, Managing Partner – myLifeSite
- Jerry Moyer, Chief Operating Officer – Love & Company
- Amy Brodie, Senior Vice President, Client Experience – Love & Company
- Clarence Pearson, Senior Web Developer – Love & Company
- Host: Rob Love, President/CEO – Love & Company
Join this lively exchange between a panel of leading subject matter experts in the senior living field, for an exclusive webinar exploring the critical trends and opportunities that will drive senior living marketing success in 2026 and beyond.
You’ll Learn:
- How seismic shifts in online search behavior is changing the way prospects discover your community, and what you can leverage this change to your advantage.
- Why the role of experiential marketing strategies, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.
- How short-form video, voice search and advertising on emerging AI platforms are shaping the evolving media landscape, and what this means for marketing budgets.
- How community-specific AI tools can streamline your content strategy while preserving brand authenticity.
- Why, despite all the digital innovation, human connection remains your most powerful marketing asset.
This webinar will give you actionable insights and practical strategies to balance technological innovation with the timeless value of trust and relationships in senior living marketing.
Technology and consumer habits are changing senior living’s best practices in real time, so don’t miss this opportunity to adjust for continued success in 2026.
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Predictive Modeling: Identifying the Prospects Most Likely to Buy
Presented by: Sue Dolton, Vice President, Sales Services, Love & Company Kate Phelps, Owner, Taylor Reporting Solutions Larry Wieskopf, President/CEO, Infinite Analytics Monica McAfee, Director of Sales & Marketing, John Knox Village Session Narrative Being able to identify your hottest prospects through the use of predictive modeling is...
Webinar: Staying Competitive and Preparing for the Future
Presented by: Rob Love, President & CEO, Love & Company Jim Hudgins, President, THW Design Tad Melton, Managing Director, Ziegler Session Narrative What’s a bigger threat to your organization, the new Life Plan Community on the corner or Uber’s drivers-on-demand? What about unseen opportunities? The landscape surrounding the senior living...
Webinar: Lowering the Age of Entry Through Sales
Presented by: Sue Dolton, Vice President, Sales Services Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative Can communities at or exceeding their occupancy goals be underperforming financially? The answer is yes, if your average age of entry is too high. The financial implications for bringing in younger residents...
Webinar: Demystifying Assisted Living Marketing
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful healthcare organizations need to be proactive with their sales and marketing programs...
Webinar: Marketing’s Impact on Long-Term Planning
Presented by: Rob Love, President, Love & Company Lisa Pearre, Principal, Executive Vice President, Love & Company Session Narrative Forward-thinking CEOs demand more from their marketing teams than short-term results and revenue generation. The marketing function should play a key role in supporting a community’s long-term financial...