Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Look Ahead to 2026 and Beyond — Creating the Community of Tomorrow
December 16, 2025 • 12:00 pm - 1:30 pm
As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions:
- Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community?
- What should new communities look like?
- What can we do to transform our existing communities?
Join us for our sixth annual “A Look Ahead” webinar, as we explore how to create the community of tomorrow, so we can meet the growing needs of our markets while sustaining our missions. This interactive session will bring together thought leaders to provide insights into how and why the traditional Life Plan Community needs to evolve, examples of what these changes can look like and steps you can take to start exploring this transformation at your own organization.
We’ll also discuss why this is such a timely topic, thanks to a perfect storm of factors restraining the for-profit sector that make 2026 the ideal time for non-profits to get a leg up in their markets by initiating new development and growth by expansion.
Our esteemed panelists include:
- Dan Hermann – President & CEO, Head of Investment Banking, Ziegler
- Andrew Carle – Adjunct Faculty, Aging & Health Program, Georgetown University
- Jill Vitale-Aussem – President & CEO, Christian Living Communities
- Ted Teele – CEO, Longevity Community Consultants
- Rob Love – President/CEO, Love & Company (Moderator)
This dynamic panel discussion will feature senior living experts tackling key questions, including:
- How will the needs and interests of tomorrow’s residents will differ from today’s?
- New paradigms to consider when developing a startup community or satellite
- Ways to transform the product and programming at existing communities
Be prepared for a thought-provoking discussion, valuable takeaways and actionable strategies to help your organization thrive in 2026 and beyond. After the 60-minute discussion, the panelists will answer questions in real time from you and other viewers.
Save your spot now and take the first step toward giving your mission staying power by transforming into the community of the future!
Past Webinars
Click the title of the webinar below to watch the session recording
What to Do Before Buying a New Website
Presented by: Nicole Salla, VP Strategic Services, Love & Company Clara Daly, Interactive Communications Director, Love & Company Hayley Gurtler, Media Manager, Love & Company Session Narrative If you think you need a new website, you may be right—but if you are trying to increase online leads and improve your digital marketing ROI,...
Webinar: Predictive Modeling: Identifying the Prospects Most Likely to Buy
Presented by: Sue Dolton, Vice President, Sales Services, Love & Company Kate Phelps, Owner, Taylor Reporting Solutions Larry Wieskopf, President/CEO, Infinite Analytics Monica McAfee, Director of Sales & Marketing, John Knox Village Session Narrative Being able to identify your hottest prospects through the use of predictive modeling is...
Webinar: Staying Competitive and Preparing for the Future
Presented by: Rob Love, President & CEO, Love & Company Jim Hudgins, President, THW Design Tad Melton, Managing Director, Ziegler Session Narrative What’s a bigger threat to your organization, the new Life Plan Community on the corner or Uber’s drivers-on-demand? What about unseen opportunities? The landscape surrounding the senior living...
Webinar: Lowering the Age of Entry Through Sales
Presented by: Sue Dolton, Vice President, Sales Services Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative Can communities at or exceeding their occupancy goals be underperforming financially? The answer is yes, if your average age of entry is too high. The financial implications for bringing in younger residents...
Webinar: Demystifying Assisted Living Marketing
Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful healthcare organizations need to be proactive with their sales and marketing programs...
Webinar: Marketing’s Impact on Long-Term Planning
Presented by: Rob Love, President, Love & Company Lisa Pearre, Principal, Executive Vice President, Love & Company Session Narrative Forward-thinking CEOs demand more from their marketing teams than short-term results and revenue generation. The marketing function should play a key role in supporting a community’s long-term financial...