Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Look Ahead to 2026 and Beyond — Creating the Community of Tomorrow
December 16, 2025 • 12:00 pm - 1:30 pm
As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions:
- Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community?
- What should new communities look like?
- What can we do to transform our existing communities?
Join us for our sixth annual “A Look Ahead” webinar, as we explore how to create the community of tomorrow, so we can meet the growing needs of our markets while sustaining our missions. This interactive session will bring together thought leaders to provide insights into how and why the traditional Life Plan Community needs to evolve, examples of what these changes can look like and steps you can take to start exploring this transformation at your own organization.
We’ll also discuss why this is such a timely topic, thanks to a perfect storm of factors restraining the for-profit sector that make 2026 the ideal time for non-profits to get a leg up in their markets by initiating new development and growth by expansion.
Our esteemed panelists include:
- Dan Hermann – President & CEO, Head of Investment Banking, Ziegler
- Andrew Carle – Adjunct Faculty, Aging & Health Program, Georgetown University
- Jill Vitale-Aussem – President & CEO, Christian Living Communities
- Ted Teele – CEO, Longevity Community Consultants
- Rob Love – President/CEO, Love & Company (Moderator)
This dynamic panel discussion will feature senior living experts tackling key questions, including:
- How will the needs and interests of tomorrow’s residents will differ from today’s?
- New paradigms to consider when developing a startup community or satellite
- Ways to transform the product and programming at existing communities
Be prepared for a thought-provoking discussion, valuable takeaways and actionable strategies to help your organization thrive in 2026 and beyond. After the 60-minute discussion, the panelists will answer questions in real time from you and other viewers.
Save your spot now and take the first step toward giving your mission staying power by transforming into the community of the future!
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing...
Webinar: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable. Presenters Lauren Houlik, Director of...
Update Your Content Strategy for Better Demand Generation
Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online Presenters Amy Brodie, Senior Vice President, Client Experience Dana Pyles, Vice President, Client Experience Does the following scenario sound familiar? Your leads are declining, despite following a strategy...
Identifying Regional Growth Opportunities, Part 1: How to Identify and Prioritize New Sites
Presenters Rob Love, President/CEO Lauren Houlik, Director of Marketing Intelligence Sara Montalto, Senior Vice President, Strategic Services A two-part series to help nonprofits meet their growth imperative in different ways. Part I is for when you know what product you want to build, and need to identify where the most viable markets in your...
Your Entrance Fees are WAY Low. Here’s How to Fix That.
Presenters: Rob Love, President/CEO Tommy Brewer, Senior Managing Director, Ziegler How do you reconcile the pressing need for financial sustainability in Life Plan Communities with the discomfort many feel about raising entrance fees? The answer lies in strategic analysis, compelling storytelling, and courageous decision-making. And yet, too...
How To Harness the Power of Storytelling In Marketing Videos
Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents? The answer should be video. And yet...
Three Keys to Generating a Strong Marketing ROI
Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...
Webinar: A Look Ahead at 2025 – Strategies for Growth and Innovation in Life Plan Communities
As Life Plan Communities look toward 2025, the need for effective Senior Living Growth Strategies becomes increasingly important. This webinar delves into the key areas of Life Plan Community Expansion and how communities can navigate the challenges and seize the opportunities that lie ahead. Key Topics Include: Senior Living Growth Strategies...