Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
How To Harness the Power of Storytelling In Marketing Videos
April 23, 2025 • 12:00 pm - 1:00 pm
Presenters:
Vicki Mills – Director of Marketing & Sales, Carlyle Place
Shannon Finley – Marketing & Communications Specialist, John Knox Village of Central Florida
Erik Piisila – Creative Director, Love & Company
Amy Brodie – Senior Vice President, Client Experience, Love & Company
How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents?
The answer should be video.
And yet how many times do we see stale testimonials and staged social clips where the personality and energy of the residents doesn’t show through?
Videos should be a central and powerful part of any Life Plan Community marketing mix; but without the critical element of storytelling, video can fall far short of its potential.
The craft of storytelling is the best way to bring the magic of your people and your community to life without falling into the cliché of staged activities and stale interviews. The answer is to bring the power of storytelling into how you approach your marketing, and video in particular. This webinar is for everyone who has a wonderful and unique community spirit, driven by wonderful and unique residents and staff … and want to more effectively demonstrate that spirit to your prospects in your videos.
Shannon Finley of John Knox Village of Central Florida and Vicki Mills of Carlyle Place are two marketing leaders who’ve overseen significant improvements in the occupancy at their Life Plan Communities, and both use video storytelling to help drive their results. In this webinar, they will share their stories and insights about how to get the most from your commercials, website videos and social posts. Just as importantly, they’ll discuss how to plan and conduct video shoots that capture and convey your residents at their most engaging and aspirational.
Joining them on this panel discussion will be Amy Brodie, Love & Company’s senior vice president of client experience and Erik Piisila, creative director.
Participants of this webinar will learn:
- Innovative strategies and best practices for using resident testimonials in your marketing program
- How to design video- and photo-shoots to ensure authenticity from resident and staff in your final video products
- Multi-channel ways to create compelling stories from interviews and b-roll video in social posts, TV commercials and website videos
Past Webinars
Click the title of the webinar below to watch the session recording
Three Keys to Generating a Strong Marketing ROI
Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...
Webinar: A Look Ahead at 2025 – Strategies for Growth and Innovation in Life Plan Communities
As Life Plan Communities look toward 2025, the need for effective Senior Living Growth Strategies becomes increasingly important. This webinar delves into the key areas of Life Plan Community Expansion and how communities can navigate the challenges and seize the opportunities that lie ahead. Key Topics Include: Senior Living Growth Strategies...
Integrated Marketing in the Digital Age
Presenters: Rob Love, President/CEO Joe Ford, Senior Vice President Integrated Marketing Strategy Lexi McDaniel, Content Marketing Strategist Mike Guill, Website and Interactive Director Ryan Knisely, Strategic Sales Advisor “Send me better qualified leads, and more of them,” says your sales team. “How are you going to sell all these...
How Executive Leadership Drives Census Turnarounds: There’s a Leadership Story Behind Every Marketing Success
Presenters: Rob Love, President/CEO, Love & Company Courtney McGinness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance. Whenever you hear successful census turnaround...
Senior Living Content Marketing Strategy: Building Relationships and Revenue
Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...
Emotional Intelligence Drives Success in a Digital-First Marketing World
Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...