Webinars

Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Your Entrance Fees Are WAY Low. Here’s How to Fix That.

May 28, 2025 • 12:00 pm - 1:30 pm

Presenters:
Tommy Brewer – Managing Director, Ziegler
Rob Love – President/CEO, Love & Company

Over the past 10+ years, increases in construction costs and home values have far outpaced increases in entrance fees. This has resulted in many communities finding that the cost of building new residences is prohibitively high compared to the pricing of their existing residences. They are also finding that the costs to renovate existing residences on turnover—as well as costs to keep amenity spaces up to date with consumer expectations—are increasing faster than they can keep up with.

The problem (and the solution) is not with current costs or the entrance fees for new residences. Rather, it’s with entrance fees for current residences. This webinar will tell the stories of Life Plan Community leaders who have found ways to significantly enhance community cash flow and prepare for future growth and renovations. Viewers will come away with examples to consider as to how to address their own quest to improve their financial position.

May 28 webinar graphic

Learning Objectives:

  • Understand the widening gap between entrance fees, construction costs and home values, the reasons for this gap, and the impact it is having on communities’ future financial performance/li>
  • Understand the potential that adjusting existing residence entrance fees has to address these challenges by seeing examples from those who’ve done so
  • Identify strategies to immediately begin addressing and improving this gap
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

How To Harness the Power of Storytelling In Marketing Videos

Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents? The answer should be video. And yet...

Three Keys to Generating a Strong Marketing ROI

Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...

Integrated Marketing in the Digital Age

Presenters: Rob Love, President/CEO Joe Ford, Senior Vice President Integrated Marketing Strategy Lexi McDaniel, Content Marketing Strategist Mike Guill, Website and Interactive Director Ryan Knisely, Strategic Sales Advisor “Send me better qualified leads, and more of them,” says your sales team.   “How are you going to sell all these...

Senior Living Content Marketing Strategy: Building Relationships and Revenue

Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...

Emotional Intelligence Drives Success in a Digital-First Marketing World

Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....

Inclusion as an Essential Growth Strategy

Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company   By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...