Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
November 19, 2025 - November 20, 2025 • 12:00 pm - 1:30 pm
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.
Panelists
- Brad Breeding, Managing Partner – myLifeSite
- Jerry Moyer, Chief Operating Officer – Love & Company
- Amy Brodie, Senior Vice President, Client Experience – Love & Company
- Clarence Pearson, Senior Web Developer – Love & Company
- Host: Rob Love, President/CEO – Love & Company
Join this lively exchange between a panel of leading subject matter experts in the senior living field, for an exclusive webinar exploring the critical trends and opportunities that will drive senior living marketing success in 2026 and beyond.
You’ll Learn:
- How seismic shifts in online search behavior is changing the way prospects discover your community, and what you can leverage this change to your advantage.
- Why the role of experiential marketing strategies, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.
- How short-form video, voice search and advertising on emerging AI platforms are shaping the evolving media landscape, and what this means for marketing budgets.
- How community-specific AI tools can streamline your content strategy while preserving brand authenticity.
- Why, despite all the digital innovation, human connection remains your most powerful marketing asset.
This webinar will give you actionable insights and practical strategies to balance technological innovation with the timeless value of trust and relationships in senior living marketing.
Technology and consumer habits are changing senior living’s best practices in real time, so don’t miss this opportunity to adjust for continued success in 2026.
Past Webinars
Click the title of the webinar below to watch the session recording
Prepare Your Community NOW to Be Competitive in 10 Years
Presented by: Chris Carruthers, Vice President, Health Services Marketing, Love & Company Christopher Tomlin, President, CEO & CFO, Methodist Homes of Alabama and Northwest Florida Session Narrative Join us for this webinar, as Chris Carruthers from Love & Company talks with Christopher Tomlin, CEO of Methodist Homes of Alabama &...
The Case for Master Planning NOW
Presented by: David Slack, Principal at Aging Research Institutes Mitch Elliott, RDG Architects Rob Love, President at Love & Company (Click on the presenter's name to email them) Session Narrative Join us for a reprise of this session presented at the 2017 LeadingAge NC Conference! David Slack, Principal at Aging Research Institutes,...
Visionary Planning: Repositioning Senior Living to Create Centers of Excellence
Presented by: John Howl, CEO at Broadmead, Inc. Mike Martin, Managing Partner at RLPS Architects Rob Love, President at Love & Company Session Narrative Join us for a reprise of this session presented at the 2017 Global Aging Conference! John Howl, CEO at Broadmead, Inc., Mike Martin, Managing Partner at RLPS Architects and Rob Love,...
Census Turnaround: Tested Strategies to Successfully Build Skilled Nursing, Rehab and Assisted Living Census
Presented by: Chris Carruthers, Vice President Health Services, Love & Company Session Narrative Prepare for future success! Join Chris Carruthers, Vice President Health Services, Love & Company as she uses case studies to highlight specific strategies for successfully increasing occupancy. Learn how assessment-driven changes increased a...
How Integrated e-Tactics Added $628,000 in Revenue
Presented by: Nicole Salla, Vice President Strategic Services, Love & Company Kayla Caw, Manager, Integrated Media Services, Love & Company Jennifer Doone, Director of Marketing, Pennswood Village Session Narrative Don’t miss this important Pennswood Village case study! Jennifer Doone, Director of Marketing, Pennswood Village, Nicole...
Big Data is King for Marketing Success
Presented by: Tom Mann, Principal & EVP Integrated Media Services, Love & Company Mark Ingram, Principal & CEO, SenioROI Session Narrative Yes, you can increase your marketing ROI! And “big data” is the key. Join Mark Ingram, Principal & CEO, SenioROI and Tom Mann, Principal, Executive Vice President, Love & Company as they...
How to Catch a Boomer: Seven Strategies for Success
Presented by: Tom Mann, Principal & EVP Integrated Media Services, Love & Company Gregory J. Scott, AIA, Senior Partner, RLPS Architects Session Narrative Don’t miss Gregory J. Scott, AIA, Senior Partner, RLPS Architects and Tom Mann, Principal & EVP Integrated Media Services, Love & Company as they delve into a new generation of...
What to Do Before Buying a New Website
Presented by: Nicole Salla, VP Strategic Services, Love & Company Clara Daly, Interactive Communications Director, Love & Company Hayley Gurtler, Media Manager, Love & Company Session Narrative If you think you need a new website, you may be right—but if you are trying to increase online leads and improve your digital marketing ROI,...