Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Identifying Growth Opportunities Part II: Getting New Development Right: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
September 25, 2025 • 12:00 pm - 1:00 pm
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable.
Presenters
- Lauren Houlik, Director of Market Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
- Rob Love, President/CEO
Join us for part two of our webinar series on regional growth opportunities as we unpack the most common reasons senior living projects incur avoidable costly overruns or even fail—and how smarter, more honest market research can set you up for success. We’ll explore the differentiators that make all the difference: from PMA definition based on real movement data, to resident demographic analysis that informs design and pricing, to competitive site visits that go beyond the superficial.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This session is built on real-world examples and lessons learned from dozens of projects across the country. Whether you’re planning an expansion, repositioning, or a brand-new development, this is the insider’s guide to getting it right and keeping costs contained.
You’ll Learn:
- Why PMA and demand calculations must be handled separately—and the risks when they aren’t
- How competitive scorecards can reveal more than a surface comparison
- The role of resident and prospect demographics in contract strategy and pricing
- How advanced consumer research helps you avoid costly surprises
- Red flags to watch for in any market study
Past Webinars
Click the title of the webinar below to watch the session recording
The Case for Master Planning NOW
Presented by: David Slack, Principal at Aging Research Institutes Mitch Elliott, RDG Architects Rob Love, President at Love & Company (Click on the presenter's name to email them) Session Narrative Join us for a reprise of this session presented at the 2017 LeadingAge NC Conference! David Slack, Principal at Aging Research Institutes,...
Visionary Planning: Repositioning Senior Living to Create Centers of Excellence
Presented by: John Howl, CEO at Broadmead, Inc. Mike Martin, Managing Partner at RLPS Architects Rob Love, President at Love & Company Session Narrative Join us for a reprise of this session presented at the 2017 Global Aging Conference! John Howl, CEO at Broadmead, Inc., Mike Martin, Managing Partner at RLPS Architects and Rob Love,...
Census Turnaround: Tested Strategies to Successfully Build Skilled Nursing, Rehab and Assisted Living Census
Presented by: Chris Carruthers, Vice President Health Services, Love & Company Session Narrative Prepare for future success! Join Chris Carruthers, Vice President Health Services, Love & Company as she uses case studies to highlight specific strategies for successfully increasing occupancy. Learn how assessment-driven changes increased a...
How Integrated e-Tactics Added $628,000 in Revenue
Presented by: Nicole Salla, Vice President Strategic Services, Love & Company Kayla Caw, Manager, Integrated Media Services, Love & Company Jennifer Doone, Director of Marketing, Pennswood Village Session Narrative Don’t miss this important Pennswood Village case study! Jennifer Doone, Director of Marketing, Pennswood Village, Nicole...
Big Data is King for Marketing Success
Presented by: Tom Mann, Principal & EVP Integrated Media Services, Love & Company Mark Ingram, Principal & CEO, SenioROI Session Narrative Yes, you can increase your marketing ROI! And “big data” is the key. Join Mark Ingram, Principal & CEO, SenioROI and Tom Mann, Principal, Executive Vice President, Love & Company as they...
How to Catch a Boomer: Seven Strategies for Success
Presented by: Tom Mann, Principal & EVP Integrated Media Services, Love & Company Gregory J. Scott, AIA, Senior Partner, RLPS Architects Session Narrative Don’t miss Gregory J. Scott, AIA, Senior Partner, RLPS Architects and Tom Mann, Principal & EVP Integrated Media Services, Love & Company as they delve into a new generation of...
What to Do Before Buying a New Website
Presented by: Nicole Salla, VP Strategic Services, Love & Company Clara Daly, Interactive Communications Director, Love & Company Hayley Gurtler, Media Manager, Love & Company Session Narrative If you think you need a new website, you may be right—but if you are trying to increase online leads and improve your digital marketing ROI,...
Webinar: Predictive Modeling: Identifying the Prospects Most Likely to Buy
Presented by: Sue Dolton, Vice President, Sales Services, Love & Company Kate Phelps, Owner, Taylor Reporting Solutions Larry Wieskopf, President/CEO, Infinite Analytics Monica McAfee, Director of Sales & Marketing, John Knox Village Session Narrative Being able to identify your hottest prospects through the use of predictive modeling is...