Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Identifying Regional Growth Opportunities, Part I: How to Identify and Prioritize Potential New Sites
June 25, 2025 • 12:00 pm - 1:00 pm
Presenters
- Rob Love, President/CEO
- Lauren Houlik, Director of Marketing Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
A two-part series to help nonprofits meet their growth imperative in different ways.
- Part I is for when you know what product you want to build, and need to identify where the most viable markets in your region are
- Part II is for when you know where you want to build, and need to define what product options best fit that particular market
The most realistic nonprofit strategy for long-term sustainability is growth, and generally with independent living. Many organizations are developing the operational capacity to operate new sites within several hours’ drive time of an anchor Life Plan Community or corporate center. Yet, identifying and prioritizing potential new locations on a regional level is a daunting task.
Fortunately, growth-minded single-site and small- to mid-size multi-sites can now harness tools and data sources that once were only used by the largest organizations. Armed with these data sources and the right approach, any nonprofit can now effectively prioritize where to focus detailed site searches and market analyses.
This session will show how nonprofits of all sizes can confidently:
- Identify all suitable market areas within a desired region that are suitable for expansion based on a defined project type
- Rank those suitable sites, to focus energy on only the most favorable options
Join us and learn how to leverage the for-profit world’s cost-effective regional site selection approach to pursue your growth imperatives.
Webinar attendees will:
- Learn the capabilities of the data tools larger multi-sites use in prioritizing potential markets, and how to leverage them for your organization
- Learn how to streamline your research process by clearly defining the product type(s) that you are interested in developing
- Understand how market-driven information can be drawn on to address significant project questions as the planning progresses
Past Webinars
Click the title of the webinar below to watch the session recording
Your Entrance Fees are WAY Low. Here’s How to Fix That.
Presenters: Rob Love, President/CEO Tommy Brewer, Senior Managing Director, Ziegler How do you reconcile the pressing need for financial sustainability in Life Plan Communities with the discomfort many feel about raising entrance fees? The answer lies in strategic analysis, compelling storytelling, and courageous decision-making. And yet, too...
How To Harness the Power of Storytelling In Marketing Videos
Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents? The answer should be video. And yet...
Three Keys to Generating a Strong Marketing ROI
Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...
Webinar: A Look Ahead at 2025 – Strategies for Growth and Innovation in Life Plan Communities
As Life Plan Communities look toward 2025, the need for effective Senior Living Growth Strategies becomes increasingly important. This webinar delves into the key areas of Life Plan Community Expansion and how communities can navigate the challenges and seize the opportunities that lie ahead. Key Topics Include: Senior Living Growth Strategies...
Integrated Marketing in the Digital Age
Presenters: Rob Love, President/CEO Joe Ford, Senior Vice President Integrated Marketing Strategy Lexi McDaniel, Content Marketing Strategist Mike Guill, Website and Interactive Director Ryan Knisely, Strategic Sales Advisor “Send me better qualified leads, and more of them,” says your sales team. “How are you going to sell all these...
How Executive Leadership Drives Census Turnarounds: There’s a Leadership Story Behind Every Marketing Success
Presenters: Rob Love, President/CEO, Love & Company Courtney McGinness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance. Whenever you hear successful census turnaround...
Senior Living Content Marketing Strategy: Building Relationships and Revenue
Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...
Emotional Intelligence Drives Success in a Digital-First Marketing World
Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....