Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Update Your Content Strategy for Better Demand Generation
August 19, 2025 • 12:00 pm - 1:00 pm
Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online
Presenters
- Amy Brodie, Senior Vice President, Client Experience
- Dana Pyles, Vice President, Client Experience
Does the following scenario sound familiar?
- Your leads are declining, despite following a strategy that once worked so well.
- You keep tweaking your strategy in response, and still your leads trend downward … except for low-quality leads, which increase.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This webinar describes why Life Plan Community lead generation programs have struggled, especially in the last two years, because the solution to a more robust lead generation plan—one with built-in SEO benefits—involves understanding the significant shifts in how Google (and other search platforms) are responding to larger changes in how your prospect searches plus how AI-technology is influencing those trends.
We then share examples of how Life Plan Communities are generating more and better leads, while streamlining process and costs, by using a topic-based strategy that aligns content based on how prospects at all points in the sales funnel are looking for information.
Trying harder will not improve your lead generation quality, quantity or cost efficiency. Understanding what search platforms, like Google, value and how to organize your content accordingly will.
Viewers of the webinar will learn how to:
- Build sustainable organic traffic, based on real buyer questions according to sales stage, reducing needs for expensive paid campaigns over time.
- Centralize content around key topics, building topic authority and guiding prospects through a cohesive information path.
- Deliver clear, data-backed results and reporting metrics that help marketing executives demonstrate lead generation ROI.
Past Webinars
Click the title of the webinar below to watch the session recording
Identifying Regional Growth Opportunities, Part 1: How to Identify and Prioritize New Sites
Presenters Rob Love, President/CEO Lauren Houlik, Director of Marketing Intelligence Sara Montalto, Senior Vice President, Strategic Services A two-part series to help nonprofits meet their growth imperative in different ways. Part I is for when you know what product you want to build, and need to identify where the most viable markets in your...
Your Entrance Fees are WAY Low. Here’s How to Fix That.
Presenters: Rob Love, President/CEO Tommy Brewer, Senior Managing Director, Ziegler How do you reconcile the pressing need for financial sustainability in Life Plan Communities with the discomfort many feel about raising entrance fees? The answer lies in strategic analysis, compelling storytelling, and courageous decision-making. And yet, too...
How To Harness the Power of Storytelling In Marketing Videos
Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents? The answer should be video. And yet...
Three Keys to Generating a Strong Marketing ROI
Presenters: Rob Love, President/CEO Dick Wager, CEO, St. James Place, Baton Rouge, LA Troy Cannaday, CAO, Carlyle Place, Macon, GA Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining...
Webinar: A Look Ahead at 2025 – Strategies for Growth and Innovation in Life Plan Communities
As Life Plan Communities look toward 2025, the need for effective Senior Living Growth Strategies becomes increasingly important. This webinar delves into the key areas of Life Plan Community Expansion and how communities can navigate the challenges and seize the opportunities that lie ahead. Key Topics Include: Senior Living Growth Strategies...
Integrated Marketing in the Digital Age
Presenters: Rob Love, President/CEO Joe Ford, Senior Vice President Integrated Marketing Strategy Lexi McDaniel, Content Marketing Strategist Mike Guill, Website and Interactive Director Ryan Knisely, Strategic Sales Advisor “Send me better qualified leads, and more of them,” says your sales team. “How are you going to sell all these...
How Executive Leadership Drives Census Turnarounds: There’s a Leadership Story Behind Every Marketing Success
Presenters: Rob Love, President/CEO, Love & Company Courtney McGinness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance. Whenever you hear successful census turnaround...
Senior Living Content Marketing Strategy: Building Relationships and Revenue
Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...