Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Webinar: The Human Side of Occupancy: How Leadership, Culture and Team Alignment Drove Providence Point to 95%
April 29, 2026 • 12:00 pm - 1:00 pm
Even leading Life Plan Communities can face unexpected occupancy decline.
Providence Point in Pittsburgh, PA seemingly had all ingredients for success … but that didn’t stop occupancy from slipping below 90% with newly constructed apartments sitting unoccupied!
The marketing leader knew the issue must run deeper than lead volume, so she initiated a 360-degree assessment that uncovered deeper challenges in the sales team and across the organization. Rather than focusing solely on sales and marketing, the organization treated occupancy as a shared leadership responsibility, building inspiring buy-in across the organization.
The most critical solutions involved re-aligning roles around staff aptitudes, redefining internal processes based on time-use analysis and taking team culture and service-orientation seriously.
The result: new apartments sold out and overall occupancy returned to its 95%.
This panel-style webinar allows Amy Dukes, the VP of Marketing & Public Relations at Baptist Senior Family (Providence Point) and her main support from Love & Company, to share the specific decisions and changes they made and the lessons other marketing leaders can apply to strengthen alignment, performance and the resident experience, such as:
- How to create and lead an organization-wide occupancy strategy as a partnership between operations and sales & marketing
- Ways to align sales team roles with strengths and modern sales realities
- Strategies for strengthening collaboration across departments by creating a culture where sales thrives—and everyone contributes
Panelists
- Amy Brodie, senior vice president of client experience, Love & Company
- Amy Dukes, vice president of marketing & public relations, Baptist Senior Family
- Joan Kelly-Kincade, director of client sales strategy, Love & Company
The panel will discuss for approximately 45 minutes and answer audience questions in real time for the remainder of the hour.
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: If Your IL Census Is Not 97%, You’re Leaving Money On The Table
The easiest way to generate capital for re-investment or growth is to exceed your occupancy goals and fill every vacancy, even the hardest ones.
Webinar: Look Ahead to 2026 and Beyond — Creating the Community of Tomorrow
As growth-minded non-profit leaders watch the boomer wave swell the ranks of income-qualified prospects in their markets, it’s time to ask three critical questions: Will tomorrow’s boomers want to live in today’s concept of a Life Plan Community? What should new communities look like? What can we do to transform our existing communities? In our...
Webinar: Key Marketing Trends That Can Keep Life Plan Communities Full in 2026
The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow’s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing...
Webinar: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable. Presenters Lauren Houlik, Director of...
Update Your Content Strategy for Better Demand Generation
Life Plan Communities are improving lead quality and quantity by aligning content with how prospects actually search for information online Presenters Amy Brodie, Senior Vice President, Client Experience Dana Pyles, Vice President, Client Experience Does the following scenario sound familiar? Your leads are declining, despite following a strategy...
Identifying Regional Growth Opportunities, Part 1: How to Identify and Prioritize New Sites
Presenters Rob Love, President/CEO Lauren Houlik, Director of Marketing Intelligence Sara Montalto, Senior Vice President, Strategic Services A two-part series to help nonprofits meet their growth imperative in different ways. Part I is for when you know what product you want to build, and need to identify where the most viable markets in your...
Your Entrance Fees are WAY Low. Here’s How to Fix That.
Presenters: Rob Love, President/CEO Tommy Brewer, Senior Managing Director, Ziegler How do you reconcile the pressing need for financial sustainability in Life Plan Communities with the discomfort many feel about raising entrance fees? The answer lies in strategic analysis, compelling storytelling, and courageous decision-making. And yet, too...
How To Harness the Power of Storytelling In Marketing Videos
Presenters: Amy Brodie, Senior Vice President of Client Experience Erik Piisila, Creative Director Shannon Finley, John Knox Village of Central Florida Vicki Mills, Carlyle Place How do you convey the special feeling prospects will get when they visit your Life Plan Community and interact with your residents? The answer should be video. And yet...