LeadingAge IL Annual Conference 2025

We’re excited to announce that LeadingAge IL has invited Love & Company to present four educational sessions at the 2025 LeadingAge NY Annual Conference & Expo, a gathering of leading senior living organizations throughout the state of Illinois.

Why This Event Matters:

Highlighting the bright future of aging services and building on success!

What to Expect:

Immerse yourself in the cutting-edge of senior living at our Annual Conference. Packed with in-depth educational sessions, expert insights, and an unparalleled exhibitor showcase, this event is a must-attend for forward-thinking senior living professionals. Expand your knowledge, connect with industry leaders, and experience the engaging events that make this conference truly special. Register now and join us as we build on past successes and shape the bright days ahead for aging services.

Our Involvement

LeadingAge IL has asked Love & Company to draw on its 30+ years of senior living marketing experience to address the critical topics about how communities and nonprofit organizations can stay relevant and flourishing in the future.

Presentation Details:

Integrated Marketing in the Digital Age

(July 22, 2025, 8:00 AM-9:00 AM CT – Session 103)

Key takeaways attendees can expect:

• Identify specific ways integrated planning can address the most common challenges faced by Life Plan Community marketing teams
• Discuss the integration opportunities most realistically applicable for teams of any size in 2025
• Identify tools and technologies to consider for long-term growth and sustainability of a best-practice sales and marketing program

Balancing Digital Marketing with Emotional Intelligence in Sales

(July 22, 2025, 1:00 PM-2:00 PM CT – Session 203)

Key takeaways attendees can expect:

• Discover techniques and tools that can be used to educate digital leads and inspire them to move along their journey towards senior living
• Discover how the sales process for digitally generated leads is significantly different from referrals and leads from other traditional sources
• Discuss how to apply emotional intelligence skills to enhance sales team performance and maximize sales conversions

3 Keys to Generating a Strong ROI from Marketing and Sales

(July 23, 2025, 8:00 AM-9:00 AM CT – Session 503)

Key takeaways attendees can expect:

• Evaluate marketing and census challenges to determine the primary factors that may be impacting sales
• Discuss the magnitude of a return achieved through a greater investment in marketing
• Discuss steps a community can take to significantly increase leads, sales and census

3 Keys to Generating a Strong ROI from Marketing and Sales

(July 23, 2025, 3:30 PM-4:30 PM CT – Session 812)

Key takeaways attendees can expect:

• Understand how clarity on product types that you are interested can streamline the research process
• Discover the capabilities of new data sources and their use in prioritizing potential markets
• Understand how market-driven information can be drawn on to address significant project questions as the planning progresses

Why Connect with Us:

Even senior living community that are full with waiting lists need to be concerned with staying relevant and attractive to tomorrow’s consumer. Love & Company can help you do so in so many ways, from board education to readiness assessments to consumer and marketing research.  We’d love to meet up with you at the conference. Contact Wayne Langley at wlangley@loveandcompany.com to arrange a time to meet.

👉 See the schedule of events for the LeadingAge Illinois annual meeting 2025: https://annualconference.leadingageil.org/2025/schedule.cfm

👉 Register for LeadingAge Illinois: https://annualconference.leadingageil.org/2025/registration.cfm

👉 Learn More about LeadingAge Illinois: https://annualconference.leadingageil.org/2025/index.cfm