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Healthcare Marketing
Obtaining Healthcare Referrals from Hospitals and Physicians
Obtaining Healthcare Referrals from Hospitals and Physicians

By Chris Carruthers, Vice President of Health Services Thanks to the quickly evolving post-acute care market, retirement communities are being forced to think differently about how to obtain referrals. Whether or not you’re participating in a preferred provider...

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The Importance of Wellness in Marketing Life Plan Communities
The Importance of Wellness in Marketing Life Plan Communities

Listen to Love & Company’s latest podcast or read the transcription below! Join Chris Carruthers, VP of Health Services Marketing as she discusses the importance of wellness in marketing Life Plan Communities with Colin Milner, CEO of the International Council on...

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Telling the Story of the Household Model
Telling the Story of the Household Model

Listen to Love & Company’s latest podcast! Chris Carruthers, VP of Health Services Marketing discusses the differences of marketing the Household Model with LaVrene Norton, Founder and Executive Leader of Action Pact. The Household Model of care is an innovative...

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How to Conduct the Perfect Healthcare Tour
How to Conduct the Perfect Healthcare Tour

Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...

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Making the Most of your SNF and Rehab Discharge Process
Making the Most of your SNF and Rehab Discharge Process

By Rick Hunsicker, Vice President Sales Services – Western Division The beauty of a Life Plan Community is that as a resident needs more care, they can easily move to higher levels of care. However, one of the biggest missed opportunities is the reverse: residents...

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Doing Well by Doing Good
Doing Well by Doing Good

How Short Term Rehabilitation Supports The Mission and Margin “No margin, no mission.” We all know that providing care for older adults is our mission, and that the only way we can continue this is to create a business that is sustainable. This means that...

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Webinar: Demystifying Assisted Living Marketing
Webinar: Demystifying Assisted Living Marketing

Presented by: Chris Carruthers, Vice President, Health Services Marketing Rick Hunsicker, Vice President Sales Services- Western Division Session Narrative The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful...

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