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Healthcare Marketing
The Changing Face of Long-Term Care
The Changing Face of Long-Term Care

Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....

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Unique Challenges of Dementia Care During the Coronavirus Crisis
Unique Challenges of Dementia Care During the Coronavirus Crisis

“In times of stress, the best thing we can do for each other is to listen with our ears and our hearts and to be assured that our questions are just as important as our answers.” – Mister Rogers We are all facing difficult challenges during this time of COVID-19, the...

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10 Necessities of Healthcare Marketing
10 Necessities of Healthcare Marketing

Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...

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11 Home Visit Tips to Boost Your Assisted Living Census
11 Home Visit Tips to Boost Your Assisted Living Census

By Chris Carruthers, Vice President, Health Services Marketing Let’s start by affirming a trend in assisted living that we are all seeing. People are staying in their homes longer, sometimes with services, instead of moving to assisted living. Traditionally,...

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Why Family Members Are Your Best Customer
Why Family Members Are Your Best Customer

By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...

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Are You Making These Ten Healthcare Marketing Mistakes?
Are You Making These Ten Healthcare Marketing Mistakes?

By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...

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