What Boomers Expect Now, What Gen X Will Demand Next, and How to Get Your Community Ready

Senior living is experiencing a watershed moment as the oldest boomers turn 81 in 2027. From now on, the majority of prospects and new move-ins will be boomers—whether your programming or governance model is ready or not. Gen X waits right behind them, and what we plan for the boomers will be even more important for the Gen Xers.

This webinar will delve into the most impactful strategic issues facing senior living’s ability to serve these two new generations that have already transformed every aspect of society they have touched thus far. Just as the Silent Generation pushed Life Plan Communities to move from a care model to a hospitality model, the boomers are now looking for and expecting empowerment and engagement in their community experience, as will Gen X.

Our panel will discuss this paradigm shift and other principal trends in Life Plan Communities and beyond-the-wall services, from an operational, marketing and growth strategy perspective.

Be prepared for a thought-provoking discussion, valuable takeaways and actionable strategies to help your organization make key decisions that will help its mission thrive in the years to come.

What You’ll Learn:

• How and why to transition from a hospitality to an empowerment approach
• What Life Plan Communities and at-home services can learn from data on what future customers say they value
• Insights into what types of growth plans are favorable for financing

Panelists:

• Vassar Byrd, CEO of The Kendal Corporation, on the importance of embracing and promoting an empowerment paradigm for Life Plan Communities, and lessons learned from her experiences at both a single site community and a multi-site organization.
• Tom Akins, president/CEO of LeadingAge NC, on the key trends facing Life Plan Communities today. As chair of LeadingAge’s national State Executive Forum and seat on the national board ex officio, Tom sees the impacts the boomer generation is having on aging services, and what leading organizations are doing to address them.
• Aaron Rulnick, managing principal, HJ Sims, on the forces driving growth in the nonprofit sector and the key strategies for ensuring growth in today’s economic environment.
• Rob Love, president/CEO of Love & Company. In addition to moderating, Rob will share a look at research from a recent continuing care at home survey that gives new insight into what today’s and tomorrow’s prospects value in at-home services and their current living environment.

After the 50-minute discussion, the panelists will answer questions in real time from you and other viewers.

Save your spot now and take the first step toward giving your mission staying power by transforming into the community of the future!