LeadingAge VA 2026 Conference
Jun 8 - Jun 11
Roanoke, VA
Mark Your Calendar!
We’re pleased to announce that LeadingAge Virginia has asked Love & Company to present a session on Replacing Marketing Events with Community Experiences for Better Prospect Engagement at the LeadingAge VA 2026 Conference & Expo.
Why This Event Matters:
Connect with peers, exhibitors, and sponsors through intentional touchpoints designed to spark meaningful conversations. From structured meet-ups to casual receptions, you’ll build relationships that extend beyond the conference and support you throughout the year.
What to Expect:
Leave with ideas that strengthen teams, enhance culture and drive measurable outcomes across your organization. Hear real stories, explore proven strategies and return home equipped to lead change with clarity and confidence.
Our Involvement
LeadingAge VA has asked Love & Company to draw on its 30+ years of senior living experience to address the critical topics about how communities and nonprofit organizations can drive prospect engagement.
Replace Marketing Events with Community Experiences for Better Prospect Engagement
Presenting on June 11, 2026, 10:15 AM – 11:15 AM ET:
- Amy Brodie, SVP of Client Experience
- Genie Heer, Strategic Sales Advisor
Session description: This session argues that even successful marketing events can fall short if they don’t create meaningful engagement. It contrasts traditional, high-attendance events with smaller, more intentional “community experiences” that let prospects actively participate in a community’s culture and lifestyle. Using case studies, it shows how these tailored experiences build relationships and move not-yet-ready prospects further along the sales funnel, emphasizing personalization and connection over volume and sales tactics.
Following this session, you will be able to:
- Plan on-site experiences that match a community’s residents, culture, programming and areas of operational excellence with the interests of targeted members of the lead base
- Design sales strategies that foster engagement, trust and deepened relationships between lead base members and the sales team
- Plan integrated promotional approaches across multiple channels that match the on-site experience
To learn more about this topic now, read Amy Brodie’s blog, Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Why Connect with Us:
Even senior living communities that are full need to stay relevant and attractive to tomorrow’s consumer. Love & Company can help you do so in so many ways, from board education to sales and marketing support to consumer and marketing research. We’d love to meet up with you at the conference. Contact Wayne Langley at wlangley@loveandcompany.com to arrange a time to meet.