2026 Continuing Care at Home Virtual Conference
Jun 9 - Jun 10
Mark Your Calendar!
LeadingAge has asked Love & Company to present a session on (Re)Positioning the CCaH Brand: Building a Stronger Identity, Together at the 2026 Continuing Care at Home Virtual Conference.
Why This Event Matters:
Continuing Care at Home (CCaH) is emerging as a vital model for the future of aging services.
As demand for aging in place grows and care continues to shift beyond traditional residential settings, organizations are being called to develop new capabilities to support individuals living at home. The CCaH Virtual Conference offers actionable strategies, practical insights, and opportunities for peer learning to help organizations build, refine, and sustain successful CCaH programs.
Whether you are considering a CCaH program, working to strengthen an existing one, or looking to make your home-and community-based services (HCBS) more robust, this conference is your opportunity to ask questions and learn from experienced providers.
What to Expect:
This conference is designed for organizations at all stages of their CCaH and HCBS journeys.
(Re)Positioning the CCaH Brand: Building a Stronger Identity, Together
Presenting on June 10, 2026, 1:00 PM – 2:00 PM ET:
- Rob Love, President & CEO, Love & Company
- Dee Pekruhn, Senior Director, Life Plan Communities and CCaH, LeadingAge — Washington, DC, US
Session description: Effectively communicating the value of the CCaH model remains an uphill battle, particularly when prospective members often confuse it with long-term care insurance or struggle to understand how it supports their desire to age in place. This session will share findings from a recent national survey of age- and income-qualified individuals, offering new insight into consumer priorities, responses to the CCaH concept, and which brand names resonate most strongly. Love & Company will discuss what this new information means for CCaH program planning and marketing and how providers can work together to build a stronger, more unified national brand.
Why Connect with Us:
Even senior living communities that are full need to stay relevant and attractive to tomorrow’s consumer, including finding ways to serve those who wish to stay in their homes. Love & Company can help you do so in so many ways, from board education to sales and marketing support to consumer and marketing research. We’d love to help you in fulfill your mission, within and beyond the walls of your community. Contact Wayne Langley at wlangley@loveandcompany.com to arrange a time to meet.
👉 Register for the 2026 Continuing Care at Home Virtual Conference