LeadingAge PA 2026 Annual Conference

Mark Your Calendar!

We’re excited to announce that LeadingAge PA has invited Love & Company to present at the 2026 LeadingAge PA Annual Conference & Expo, a gathering of leading senior living organizations throughout the state of Pennsylvania.

Why This Event Matters:

The 2026 LeadingAge PA Annual Conference and Expo is Pennsylvania’s can’t-miss event for aging services professionals. Join nearly 1,000 colleagues who share a common mission and are excited to explore what’s ahead in aging services. You’ll experience unrivaled education, motivation, and networking to make your jobs easier and enhance the services you provide for older adults. Whether you’re a seasoned professional or new to the field, you’ll leave with fresh ideas, inspiration, and practical takeaways to help you and your organization accomplish your mission of offering exceptional care and services to older adults.

What to Expect:

The LeadingAge PA Annual Conference & Expo is an exciting three-day conference designed to inspire and equip aging services professionals. Join us for unrivaled education, motivation, and networking, and leave with fresh ideas, strategic connections, and the tools you need to succeed.  Whether your expertise is in skilled nursing, operations, marketing and sales, affordable housing, LIFE, personal care/assisted living, human resources, finance, or strategic development, there are plenty of offerings just for you!

Our Involvement

LeadingAge PA has asked Love & Company to draw on its 30+ years of senior living marketing experience to address the critical topics about lead generation today and the growing dominance of AI-driven lead generation.

How to Find Customers When the Rules Keep Changing

Presenting on May 11, 2026, 4:15 PM – 5:15 PM:

• Amy Brodie, SVP of Client Experience
• Dana Pyles, Vice President of Client Experience

Session description: This session describes the paradigm shift in content strategy that can transform your lead generation by aligning your strategy with how today’s prospects actually search online. This paradigm shift is helping Life Plan Communities across the country build sustainable lead systems that work with (not against) today’s search platforms.

Trying harder with old SEO strategies does not improve your lead generation quality or quantity. Re-organizing your content to match what search platforms and the emerging AI interfaces value will improve demand volume and quality at all points in your sales funnel.

Attendees of the session will learn how to:

• Build sustainable organic traffic, based on real buyer questions according to sales stage, reducing needs for expensive paid campaigns over time.
• Centralize content around key topics, building topic authority and guiding prospects through a cohesive information path.
• Deliver clear, data-backed results and reporting metrics that help marketing executives demonstrate lead generation ROI.

Also in attendance:

• Wayne Langley, Senior Vice President of Growth Strategy
• Joan Kelly-Kincade, Director of Client Sales Strategy
• Rob Love, President/CEO

Why Connect with Us:

Even senior living community that are full need to be concerned with staying relevant and attractive to tomorrow’s consumer. Love & Company can help you do so in so many ways, from board education to readiness assessments to consumer and marketing research. We’d love to meet up with you at the conference. Contact Wayne Langley at wlangley@loveandcompany.com to arrange a time to meet.

👉 Learn More and Register here for the LeadingAge PA Annual Conference, May11–13, 2026

👉 Preview the answer to How to Find Your Customers When the Rules Keep Changing by reading: Why Traditional Leading Generation is Falling Short and What’s Working Now